Tobii

Name: Tobii
Address: Karlsrovägen 2D, Danderyd, 18253, SE
Telephone: +4686636990
Price range: $$

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We are the global leader in eye tracking and pioneer of attention computing. Tobii is the global leader in eye tracking and pioneer of attention computing.

We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, gaming, extended reality (VR, AR & MR), automotive, and many more. Tobii's eye tracking is used by thousands of enterprises, universities and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

14/10/2026

How can we understand what infants expect to happen before they can tell us themselves? 👶

In this clip, Prof. Gustaf Gredebäck from Uppsala University explains how predictive eye movements can reveal infants’ expectations, from anticipating the goal of an action to following another person’s gaze.

His research explores how children’s experiences shape the way they perceive, interpret, and form expectations about the world around them. Tobii

▶️ Watch the full interview to explore his research on infant development, social cognition, and eye tracking: https://go.tobii.com/l/151161/2026-10-09/21k83g

08/10/2026

We’re heading to HFES 2026!

Join Tobii at the Human Factors and Ergonomics Society’s 70th International Annual Meeting, October 20–22 in Reno, Nevada, and discover how eye tracking can help uncover deeper insights into human attention, cognition, and behavior.

Stop by Table #4 to get hands-on with our latest wearable and screen-based eye tracking solutions and see how eye tracking can help you capture visual attention in real time, in the lab or the field.

📍 Grand Sierra Resort | Reno, Nevada
📅 October 20–22, 2026
👋 Find Tobii at Table #4

Interested in a demo? Sign up to meet with our team at HFES:
https://go.tobii.com/l/151161/2026-09-15/21jhxg

06/10/2026

In our Research Spotlight, Prof. Dr. Kai Essig takes us into the world of human-machine interaction — from intelligent AR glasses and VR simulators to robotics and driver assistance.

At the heart of it all? Understanding human attention and using those insights to create technology that can better support and interact with us.

🔗 Read the full interview: https://go.tobii.com/l/151161/2026-09-29/21jxn7

30/09/2026

Eye tracking is becoming a natural part of more and more technologies — from VR and AR to displays and cars. But what could that mean for making vision therapy more accessible? 👁️

In this interview, Josh Li, Founder of Optics Trainer, shares his perspective on where eye tracking is heading and how it can help bring engaging, gaze-based therapy to more people.

▶️ Watch the full interview and read about how eye tracking is being used to make vision therapy more engaging and accessible: https://go.tobii.com/l/151161/2026-09-29/21jxdm

28/09/2026

5 cognitive abilities. 10 eye tracking study steps. 9 research examples.

Our white paper explores how can help researchers assess situational awareness, decision-making, cognitive load, learning and skill acquisition, and team cognition — with practical guidance and real research examples across human factors applications.

🔗 Download the white paper: https://go.tobii.com/l/151161/2026-06-12/21gcft

21/09/2026

On World Alzheimer's Day, we’re highlighting how researchers are using eye tracking to gain new insights into Alzheimer’s disease 💜

Our Learn article explores four methods researchers can use to investigate changes in eye movements, executive function, viewing behavior, and reading that may provide insights into the disease.

Explore the role of in Alzheimer’s research: https://go.tobii.com/l/151161/2026-09-02/21j79f

16/09/2026

What if putter design could actually change where, and how long, golfers look? ⛳

PING used Tobii eye tracking throughout its development process to understand how different putter designs influence visual attention and putting performance.

The result? 23% longer “quiet eye” duration on average, with 67% of golfers showing improvement.

See how PING turned gaze data into better product design and measurable performance gains.

🔗 Read the customer story: https://go.tobii.com/l/151161/2026-05-04/21f66n

15/09/2026

In our latest guest blog, Keith Sleight, Founder at Spiro Market Research, reflects on how much the retail landscape has changed — and whether it’s time to revisit some long-held assumptions about shopper attention and behavior.

He explores the role of predictive attention models, what they can’t tell us, and why observing real shoppers still matters when making important brand and retail decisions.

Read Keith’s perspective here: https://go.tobii.com/l/151161/2026-09-10/21jf4y

14/09/2026

A camera captures what happens. Eye tracking reveals what matters.

For AI world models, gaze data adds something video alone can’t: human attention.

Explore why this matters for building AI that better understands and interacts with the physical world.

🔗 Read the blog: https://go.tobii.com/l/151161/2026-05-04/21f66n

10/09/2026

In driving simulator research, eye tracking can provide direct insights into visual attention, situational awareness, and cognitive state, while helping researchers assess behaviors such as mirror checking, hazard detection, and distraction.

Want to learn more? Watch our on-demand webinar, Eye tracking in simulation research, featuring Dr. Jaka Sodnik: https://go.tobii.com/l/151161/2026-06-01/21fztg

Photo credit: AVSimulation

Adress

Karlsrovägen 2D
Danderyd
18253

Telefon

+4686636990

Webbplats

https://www.tobii.com/

Aviseringar

Bli först med att veta: vi skickar ett mejl när Tobii publicerar nyheter och kampanjer. Din e-postadress används inte till något annat, och du kan avsluta prenumerationen när som helst.

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