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Da Maestri story

Over the past several decades, the coffee industry has come through a series of transformations. These changes heralded the beginning of what was called Third Wave Coffee. The rapid emergence of speciality coffee shops, Direct-to-Consumer distribution chains, Fair Trade policies, Single origin, Organic growing, and manufacturing have set a new plank for coffee in the XXI century.

Distributed chains such as Starbucks, Dunkin' Donuts and Tim Horton's that made Second Wave Coffee, accessible and widespread solution for people seeking more authentic coffee experience, are becoming increasingly wary of the shifted tastes and preferences. A good old cup of black coffee topped with whipped cream and chocolate chips does no longer resonate as much as a small Fairtrade logo at the bottom of the paper cup. What seemed a niche phenomenon has gained incredible traction across the entire food and beverage industry.

The recent study by L.E.K. consulting revealed that the average consumer’s take on groceries is rising dramatically. Labelling a product as low-calorie, high-fiber, or sugar-free does not suffice. The abundance of information and the increased transparency of supply chains have made the consumer aware of what added value they should seek for, what areas of personal wellbeing they should improve, and whether or not the manufacturing process resonates with the principles of sustainable development. Coffee is no exception. Among other things, it should be ethical, natural, and be enhanced with dietary supplements and vitamins. Coffee certification is now becoming a de facto market requirement. Fairtrade, Organic, UTZ (formerly Rainforest Alliance) are the most known for coffee brands. The only category that lags behind is “Enhanced”.

With a clear view on the growing demand for functional food, our team launched on a mission to empower communities of coffee lovers to make healthier life choices. After several years of extensive R&D in Switzerland, Slovenia, Russia, and the Netherlands, we have developed our signature product – a series of infused coffees with adaptogenic herbs and with full-spectrum h**p extract. We have committed to deliver the best coffee in terms of taste, aromas, crema, and functional supplements. And we have done a great job. Our coffee dares to re-engineer your entire coffee experience from scratch. It reconnects with your senses, your feelings, and your inner self. It takes you out of the boredom and empowers you to look into your own world. It relaxes your mind and sharpens your focus, it makes you stronger and brings you calmness. It is the cup that propels you above and beyond everything. We wish that this cup was never empty.

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