17/04/2026
A meaningful milestone for CHO GROUP
The Tunisia Special Edition of the B2B Brand Management Case Studies Collection, authored by Philip Kotler , Waldemar Pfoertsch , and Walid KALLEL, has now been officially launched.
CHO Group is honored to be featured in this edition as a case study, alongside other inspiring companies contributing to the development of brand thinking and entrepreneurship from Tunisia to the world.
We extend our sincere thanks to Salma-Inès DAOU and Eya F. for co-writing the CHO Group case study, and for the quality and depth of their academic work.
A particularly inspiring moment for us was seeing our Founder & CEO, Mr. Abdelaziz Makhloufi, contribute to this edition through the preface — a reflection of his long-standing commitment to sharing, building, and advancing the conversation on value creation and branding.
At CHO Group, we have always believed in a simple idea:
Not to imitate, but to assert.
Not to hide, but to enhance.
From embracing our Tunisian roots to developing fully traceable, single-origin olive oils, and investing in innovation and talent — our path reflects this vision every day.
A sincere thank you to Philip Kotler ,Waldemar Pfoertsch , and Walid KALLEL for this remarkable initiative and for highlighting Tunisia’s success stories.
