Fomo

04/26/2023

"People don’t trust what brands say about their own products, but they do trust each other. That’s why social proof is so powerful. Here are some creative ways social proof can help you win over your biggest skeptics.

Let's face it - trust is hard to earn in the world of online shopping. Despite your good intentions, customers will always question the validity of your claims. Don't let their skepticism hold you back. Learn how to build trust with your audience by creatively using Social Proof in Ecommerce Marketi...

06/14/2022

“Fomo has exciting news to share: we’ve been acquired by Relay Commerce. After 6 years as a bootstrapped startup, we’re excited to partner with Relay to accelerate our growth and better serve our customers!”

Click the link in the comment for more details.

05/31/2022

🕐 How to run *actual* limited time offers 🕐

If you're reading this, you probably work in technology.

Which means the product you sell -- a web app, widget, computer chip -- scales by definition.

Yet limited time offers, or the indulgence of scarcity, are often leveraged by tech companies to increase sales.

In this post, we'll discuss how scarcity in an infinitely scalable paradigm contends with honest marketing.

➡️ How scarcity works

Loss aversion is a psychological principle that states we are more akin to avoid "losing" something than we are to endeavor gaining something.

Cue the "50% off until Friday" sales technique. Nobody wants to consciously pay 2x next week when they could pay less today. So the prospect bites.

This is well and good, until the marketer does another deal after promising the first one "wouldn't come back anytime soon."

➡️. It's simple

Don't run limited time offers or leverage scarcity to boost sales, unless you actually have limited availability and won't re-run the offer in the near future.

➡️. Limited time offers, the honest way

We get it. You want to experiment, try different pricing schemes, and modify your business model on the fly until you find what works.

Luckily, this is not incongruent with ethical behavior.
On the rare occasion you give Prospect A a great deal, and Prospect B complains, simply honor the deal.

Companies who offer one-time daily deals are faced with this often.

You can play coy and pretend it never happened. You can flood your unhappy customer with a litany of legal terminology from your T&S. Or you can simply apologize and honor the belated deal for them, too.

This may leave a dent on trust, but that can be rebuilt later, with more honesty next time.

via honestmarketer.com (Fomo's partner)

05/25/2022

Marketers are professional killers...

Every new channel that comes around, we exhaust it so much that it becomes inevitable to prophesize that channel's death.

But that fatal end never seems to come.

TV, Radio, Print... NOW Email... everyone died at some point, and they are STILL here.

The Lindy Effect says that if they are still around, they will be around for a long time.

We see a transformation of those channels, but they remain the same in their essence.

This means that we should focus on the first principles of marketing and get the basics right instead of pursuing the next cool thing.

The chances are that, in the future, we will be doing variations of what we already do on variations of channels that we already know.

Happy selling.

05/20/2022

The beginning of Don Draper's fall...

This is what any Mad Men fan will tell you about this scene.

After pretending to be someone else for such a long time, he finally gives in and starts telling the truth about who he is.

There is something more profound here about marketing; the entire TV Show has a message that seemed to escape most marketers:

THE INDUSTRY IS FULL OF PRETENDERS.

Most marketers don't go as far as assuming another person's identity. Still, if we pay attention closely, we can see the game that people are playing... and the sad part is, many marketers don't like it, but their salaries depend on it.

We B.S numbers, make things sound better than they are, omit some fragilities about the product, and boost features that are not that special -- we need to sell or we are fired.

Don Draper only took it as far as most of us are willing to go, but if we keep pushing in the direction Marketing is going, we will ALL become Don Drapers.

Honesty is the best marketing.

We hope marketers don't wait until a breakdown when the past catches up with them to realize that the statement above is true.

04/25/2022

“Just use it. It is motivating for both customers and members, as well as employees.”

CycleMasters has been using Fomo for five months now, and to them, Fomo is a no-brainer.

And when asked what prompted them to install Fomo on their website, this was the answer:

“It is a nice way to create reliability and give a feeling and emphasis that you are joining a community when you sign up.”

So what about sales? You may ask. The community is a crucial side of the business, but an online business needs to sell.

This is what CycleMasters had to say about the results they are getting by using Fomo:

“Sales of our spin bike have gone up within the last month.”

Click the link in the comment section to read the case study, and learn more about CycleMasters, an indoor cycling app with a growing range of live and on-demand workouts.

03/04/2022

starting a business is always a life-changing event, now imagine starting a business because of a life-changing event.

this is what happened to Laura. she has a 10-year career in cosmetology in the conventional beauty world.

six years ago, after receiving a diagnosis for two autoimmune diseases, she began her journey for a cleaner way of living.

she started noticing improvements after shifting her eating and lifestyle habits, along with the products she used daily, switching everything to "cleaner" and safer alternatives.

in that journey for a healthier lifestyle, Laura realized that she could still be both "glam" and eco-conscious, she decided to create The Conscious Glow Boutique.

to read the full story about Laura, her business, and how Fomo is helping her get more engagement and conversions, click on the link on the comment session.

02/07/2022

even when we don't have a dedicated person in our team that is responsible for the product, a PM, we build faster than a big company can approve its employees to buy a SaaS subscription.

this is one of the perks of a lean team.

we listen to our customers, if the feature makes sense, and we think that others will benefit from it as well, we go ahead and build it.

funny fact: we had people subscribing to Fomo to be eligible for beta testing our newest feature.

this blog article explains the creation process of Fomo Inline, our new feature.

A behind-the-scenes look at how we launched one of our newest features. Timeline included.

02/01/2022

“ Koolbe Store's mission is to pay tribute to all the characters who have made rugby great, sublimating both its ethical and goliardic aspects, without ever damaging its purity and simplicity.”

what are a couple of specific conversion-related problems you’re experiencing?
“abandoned carts and low click to checkout.”

abandoned carts and low click to checkout seem to be common issues that our customers are trying to solve when installing Fomo on their website.

this time we bring you a case study about how Koolbe, a rugby-valuing clothing brand, raised their conversions 5% with Fomo.

link for the case study in the comment section.

happy reading and as usual, happy selling :)

Learn how this rugby clothing brand raised their conversions 5% by using Fomo's social proof app.

12/09/2021

Timotej: "Yes. I want to be independent. Buying something is actually pretty easy unless there are some annoying capability issues. Unfortunately, many websites have them even though it is not even hard to fix them."

__________

we talk about accessibility on the internet, but the truth is that we are not doing much about it.

you can include Fomo in the "we" part...

worldwide there are about 250 million people with visual impairment which means they can detect 10% or less of the visual light.

out of those, about 40 million people are blind and about 15 million deafblind.

people at Fomo can now cite these numbers by heart, but it wasn't always like that.

we initially viewed Web Content Accessibility Guidelines (WCAG) compliance as another checkbox.

during our research, we learned how vital WCAG is to this underserved disabled community, and we have a platform at Fomo to call attention to this issue.

and when we reached out to Timotej – who became blind due to a brain tumor four years ago –, to help us build an accessible version of Fomo, we learned a lot, and this is now a cause that we are 100% behind.

Fomo doesn't want to save the world; we want people to understand that it doesn't take much to help others navigate "freely" online.

How people with disabilities surf the web.

12/08/2021

we developed a way to help you use social proof near the call to action of your site -- subscribe button, add-to-cart button, buy now button, and so on.

we called it Fomo Inline.

here are some Fomo Inline examples:

"11 people are looking at this right now" next to your product page's "add to cart" button,

"45 people subscribed to this newsletter" below your subscription button, and

"29 fashionistas bought this in the last 24 hours" under the product title on a product page.

learn more:

Announcing Fomo Inline, social proof messages placed strategically where they matter most.

11/23/2021

a small brag, we are humans after all.

we have a new homepage, and it seems that we have created an award-winning website:

→ UX;
→ UI;
→ Innovation;
→ Special Kudos;

our art department is lit… just kidding, we only have a designer and he is amazing :)

visit fomo.com and then let us know what you think.