06/05/2026
You are already paying for leads.
The real question is how many are slipping through the cracks before your sales team ever gets a chance.
At a recent Rockheads breakout session, one shop discovered that approximately 200 leads never made it into their system. When you do the math on their average job value and close rate, that translated to over $300,000 in lost revenue from leads they already paid to acquire.
The problem was not their marketing. The problem was what happened after the lead came in.
If you are running Google Ads, SEO, or Meta and not auditing what happens on the back end, you may be funding a leaky bucket without knowing it.
Milia Marketing helps shops find and fix exactly this. Reach out at https://miliamarketing.com/
