asif hossain

03/24/2025

Most businesses are still flying blind when it comes to attribution.

You think you know which ads are driving conversions, but you probably don’t. Last-click, first-click, linear… those models are outdated, misleading, and quietly draining your budget.

We’ve seen it firsthand.

We stopped relying on flawed models and built AI-based attribution systems using Shapley values and Markov chains, models that measure actual influence instead of just timing.

The difference?

CAC down 12–18%
ROAS up 15–22%
Conversion rates up 10–15%

But here’s the part most people miss, once you get attribution right, it unlocks bigger decisions:
✔️ Real-time pricing adjustments based on demand shifts
✔️ Smarter customer retention strategies targeting high-value segments
✔️ Market positioning based on behavioral insights

Attribution isn’t the goal, it’s the unlock. Fixing it gives you control over your entire go-to-market strategy.

If you’ve fixed attribution in your business, what unlocked for you? If you haven’t, what’s holding you back?

03/21/2025

Picture this: Google says you got 50 conversions, Meta says it’s 30, some other ad network waves a different number altogether, and your CRM sits in the corner with its own accuracy error. Sound familiar?

Our new Cross-Platform Attribution for CRO guide breaks down how to:
• Unite Google, Meta, LinkedIn, and even offline data into one powerful ecosystem
• Go beyond basic multi-touch with Markov models that actually show hidden revenue paths
• Align attribution windows so your team isn’t comparing apples to oranges
• Integrate AI-driven insights for real-time budget shifts that outpace your competitors

If you want clarity in your reporting (and a little peace of mind), give it a read. It's in the comments.

03/21/2025

If you’re still using basic attribution models, you’re probably giving credit to the wrong touchpoints. That means you’re wasting budget and undervaluing the channels that actually close deals.

I just posted a guide on Building Custom Funnel-Based Attribution Models, and it’s packed with actionable insights:

How to assign value to touchpoints based on actual influence
Why conversion lag matters and how to fix it
How to use GA4 to track funnel performance in real time
How to adjust your budget based on decision-stage performance

If you want to make smarter, data-driven decisions and scale with confidence, check it out in the comments.

03/20/2025

Attribution is the backbone of successful marketing, but most businesses are still relying on outdated models like last-click and first-click. That’s leaving money on the table.

I just published my dive on 7 Advanced CRO Attribution Strategies that will help you:
Build data-driven funnel analysis
Set up custom multi-touch attribution models
Improve bid management using AI
Track conversions in real-time across platforms
Segment and target high-intent audiences
Ensure cross-device consistency
Reallocate budget to maximize ROI

If you want to stop guessing and start scaling your marketing with precision, check it out in the comments.

11/19/2022

what a week

thanks to the team BootSector, attendees & speakers

Marcus Bullock thanks for your keynote!

📸 Devin Chavanne

10/28/2022

Congratulations to the winners and the nominees. You all are behemoths in what you do. I am proud to be considered on a list with you all.

I am grateful to the Western New York community & InfoTech WNY for awarding me with the Rising Star award last night.

I want to thank my family, friends & my coworkers, for always sticking by me & my contrarian dreams.

“Don’t explain your philosophy. Embody it.”- Epictetus

As seen on page 10 of this week's Buffalo Business First, we celebrate our winners of the 2022 BETAS! We thank the judges, sponsors, nominees, presenters, and all those that contributed to this celebration of the Western New York Technology Community! Congratulations! M&T Bank, LenderLogix, Ray Zylinski, Hadar Borden, University at Buffalo, asif hossain, ERMG, Juweria Dahir, Verivend

08/08/2022

not sure where your opinion lies about a recession right now, but try to focus on high EBITDA decisions over any vanity metrics.

i focused on how to bring value to ERMG's early adopters & convert them to recurring revenue; helping us reach positive unit economics soon!

also focused on building small atomic networks of buyers & factories working with us; resulting in feedback that is helping us approach product market fit, better than we had hoped for!

07/14/2022

Thanks to & for having .co at Pitch-In & organizing an amazing event!

Thanks to , , & for always being amazing hosts!

05/05/2022

Thanks to Dan Miner & Buffalo Business First Buffalo Inno for taking interest in what we are doing at ERMG and writing about us!

https://www.facebook.com/BuffaloInno/posts/333212438915641

ERMG recently opened a seed round that will fund more technical development and headcount growth.