09/22/2026
The home opener at the new Highmark Stadium was incredible!
Last week we gave a sneak peak of the work in our shop… here’s a look at the work installed and at home with the fans.
The team at Populous worked with the Buffalo Bills creative team to create a look and feel that fits the Bills Mafia perfectly. We built over 4,000 signs, sculptures, and memorable moments for the stadium. Our scope included all regulatory and wayfinding signage for both the interior and exterior, naming rights signage, all sponsorship signage, the innovative Highmark Trail that surrounds the stadium, and the experiential package – which consisted of sculptures and art pieces that made the stadium feel like a tribute to Western New York’s passionate fan base.
It's been an honor to work with so many talented teams!
Turner Construction Company
Gilbane Building
Buffalo Bills
Populous