06/18/2026
AI can build a website. What it can't do is know your customers, understand your business, or make the judgment calls that turn a website into something that actually works for you.
All it has are patterns, and patterns produce average. Average doesn't rank, convert, or build trust with the people you're trying to reach.
We wrote about what that means in practice, and what goes into building a website that does its job. 👉 http://alloy.digital/thoughts/ai-shouldnt-build-your-website