09/01/2026
About 70% of our work is negotiated.
People hear that number and assume one thing:
“We must be the cheapest.”
That’s almost never why negotiated work happens.
Negotiated work comes after years of proving yourself.
It comes after finishing projects without callbacks.
After answering the phone.
After standing behind your work.
After showing up when you say you will.
After solving problems instead of creating them.
That’s the power of reputation.
It isn’t built in one project.
It’s built in hundreds of small decisions over decades.
That’s why we’ll always choose protecting our reputation over chasing another job.
The jobs come because of the reputation - not the other way around.
Agree or disagree?
