06/01/2026
Mindful Monday
The high cost of PCR has many brand owners looking to balance the demand for recycled content with consumers' needs for affordability. What many don't understand is that, in order to drive prices down, we need more companies including PCR in their products and packaging.
What if the recycled plastics industry is facing two completely different problems at the same time?
Today, many recyclers are struggling with weak demand.
Tomorrow, we may be struggling with insufficient supply.
Sounds contradictory?
Yet both can be true.
Today's reality:
1. Recycled materials are available
2. Virgin resin is often cheaper
3.Buyers still prioritize cost
4. Demand remains inconsistent
5. Quality and food-contact requirements remain challenges
As a result, many recycling facilities are operating below their full potential.
But fast forward a few years...
Governments around the world are accelerating:
1. Recycled-content mandates
2. EPR regulations
3. Circular economy policies
4. Sustainability reporting requirements
At the same time, brand owners are increasing their recycled-content commitments.
This raises an important question:
If everyone wants more recycled content by 2030... where will the material come from?
Will collection systems, recycling infrastructure, food-grade approvals, and feedstock availability scale fast enough to keep pace?
In my view, the real challenge is not choosing between a demand crisis and a supply crisis.
It is:
Building demand today while preparing supply for tomorrow.
Because the future of circular packaging may not be defined by demand alone. It may be defined by how well we balance both sides.