07/02/2026
Your link in bio is probably a menu, not a funnel.
Most small businesses and nonprofits I talk to use Linktree or Stan Store the same way: a tidy list of 8 links. It looks organized, but it sends people in 8 directions and keeps none of them.
A funnel does three quiet things a menu never will:
1. Points to one clear next step
2. Captures the email, so the traffic is not gone after one click
3. Follows up automatically
Which tool? Pick by your goal. Linktree is a hub, great for an event, press, or a donate page, but people click out and you keep nothing. Stan Store is a one-page storefront, better when you want to sell, book, or collect emails, because checkout and capture are built in.
The one change that turns either into a funnel: make your first button a lead magnet. One free thing worth an email, a checklist, a template, a short guide. Now every click can become a contact you own.
Nonprofit version: swap "sell" for "join." Free guide, then your newsletter, then a membership or donation ask.
I use this exact checklist with clients. Get it free: https://dahliaimanbay.com/link/checklist