HVAC Trade

03/23/2026

New project I been working on. I used to manually track GLSA stuff and have formulas but now I can just have that data pulled to me. This current client doesn't have HCP max so this doesn't pull if the customer is in the system, booked, and has jobs/invoices. You can also manually input information in. The rest is auto calculated and saved for you. All the calls are pulled live from callrail. I also have it set to give a short summary of each call and determine if they were a lead or not etc. Of course I added a privacy filter on the top right just for privacy reasons =D The things you can make now without coding is crazy. You just need to be good at prompting and setting clear guidelines

07/01/2025

🚀 BIG NEWS from Fresno HVAC company I work with!🚀

Ever wonder what true advertising ROI looks like? My client who runs a local HVAC company in Fresno wanted to know how they are doing with their Google Local Services.

We dug deep into their Google Local Services Ads performance for June 2025. While their booking rate was 12.61% (which we identified was due to internal team coordination challenges), their GLSA delivered an ASTOUNDING 40:1 ROAS! 🤯 That's nearly 4000% Return on Ad Spend!

This means for every $1 they spent, they got $40 back in revenue! Talk about making your marketing budget WORK!

The exciting part? Seeing this incredible potential, they're now taking action! They're working on hiring a dedicated sales professional specifically for follow-up on leads and adding another team member to help manage incoming calls. This strategic move is all about maximizing those high-quality leads!

My client was also super pleased with my assistance in managing their GLSA platform and setting up automatic tracking for all these crucial metrics! It's rewarding to see data-driven insights lead to such impactful business decisions.

Here's a quick look at the numbers for June 2025:

Leads: 111

Ad Spend: $2,605.58

Revenue Generated: $104,114.62

Cost Per Lead: $23.47

Cost Per Acquisition: $186.11

🔥 Imagine the future! 🔥
If they can just improve their booking rate to 30% (a very achievable goal with their new team members), their projected income from these same leads would skyrocket to over $247,000! 💰

This isn't just about leads; it's about profitable growth and unlocking massive potential through smart strategy and ex*****on!

What's your biggest marketing win this month? Share in the comments! 👇

04/02/2025

Another win. I tested a new theory for my client. He now ranks #1 for ac maintenance organically. The page was only made yesterday. It was not even on the 1st-3rd page. Now its rank #1. Just notified them and they are very happy this happened before the summer hits.

Context: I don't do backlink strats etc. I just mainly focus on main page and internal linking. Working on relevance and focusing more on UIX ended up working perfect.

Call now to connect with business.

12/02/2024

Plumbing client went from 11% to 81% Share of Local Voice - This is also one of the biggest drivers to his website and calls. My first client out of the States



https://hvactrade.net/

10/29/2024

🔥 My local HVAC client is CRUSHING the competition thanks to GMB Optimization! 🚀

Check out how we helped them skyrocket their local search rankings and attract more customers! 📈

Before working with us, they were struggling to get seen online. They were also based in a remote area. I was able to convince them to move to a closer city with bigger population. After optimizing their Google My Business (GMB) profile, they saw a dramatic increase in calls, website visits, and new clients! 📞 💻 🤝

Here's what GMB optimization can do for YOUR HVAC business:

Dominate local search: Appear at the top of Google Maps and search results when customers search for HVAC services in your area. 🥇

Attract more leads: Get noticed by potential customers actively looking for HVAC services. 🧲

Build credibility and trust: A complete and optimized GMB profile showcases your expertise and professionalism. 💪

We'll help you:

Choose the right keywords: Target the terms your ideal customers are searching for. 🎯

Optimize your business description: Highlight your unique selling points and services. ✨

Get more 5-star reviews: Encourage happy customers to share their positive experiences. 🌟

And much more!

09/18/2024

Oo spicey! Google is going to publicly post on your gmb profile if you are suspected of fake reviews. This is a good thing as well a bad thing now for those shady competitors.

Anyone viewing your page will be able to see it

09/17/2024

Another great result for my client in a competitive area (San Antonio). Their previous page was very generic. With some editing and GMB updates, the results show. Still got more work to do but many more great results to come.

05/06/2024

Googles May 5th core update is going to crush a lot of peoples and publishers sites lol.

If you didnt know its the reputation abuse update.

My main takeaway from it is that Google is reworking its spam report. This means you can manully submit sites you think are abusing and it gets sent to a team to review or maybe algorithmically checks it.

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How this can help you if you are a small home service company
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If one of your main competitors is known for buying backlinks and guestpost you can soon report them and if they get looked at and verified they were abusing backlinks and high DR sites they will get a manual action by google.

There are already reports of people losing 90% of their traffic.

Manual actions are rolling out right now but might take a month before algorithm starts rolling

05/01/2024

SGE Optimization is going to be the thing that takes off. Already have plans for it and saw some results through testing.

04/22/2024

Excuse my crappy design but I wanted to give a visual story of one of my client Turtley Awesome Cooling & Heating LLC when I took them on in Nov 23

The had used a well known company in our industry for 2.5 years and never saw results with them. Frustrated he reached out to me and I was able to tell him some of the problems his agency was doing wrong (more like doing nothing). After finding out about this he had reached out to them and was told to pay more money to be *more competitive

Michael ended up hiring me and quickly I took over optimizing his GMB and his website. There was a lot of problems with his website and I was able to show him with examples of what I was doing each week and my game-plan.

Last month he had told me he had his 🫰HIGHEST call volume in HISTORY!!!🫰 and this was all coming from his organic Google My Business page after my website and GMB optimizations. It has been awesome journey to work with Michael, yet I still pick on him to do this or that but progress is going smooth.

We also ended planning on redesigning his website this month because the previous company was using a lot of plugins and poorly designed theme builder. Now his site will be running much faster and looking more modern.

Most people thing the SEO game is hard but realistically all I did for this client was fixing technical issues and removing walls of text from his pages, and fixing his google my business page. If done right you will see the results.

Here is a sample of last month to this month on his ranking.

I always tell my clients to focus on GMB and Organic before using paid ads etc. I was also able to help him better understand and track his lead sources. May more success to come for my client!

This is the perfect timing since the heat will be rolling in!!!

04/07/2024

Crushed last month for my client. Had some minor problems but got things rolling. Time to go ham this month.