Phoam Labs

04/29/2026

We’re so excited to be joining the fun at Rooted in History — a floral festival at Hodsock Priory this October.

RHS award-winning designers transform Hodsock Priory’s historic rooms and gardens into an immersive floral journey where every installation tells a chapter of the estate’s story.

Thank you to for inviting us 🙏🏻

23–25 October 2026 · .priory

04/14/2026

We have loved connecting with so many people at the VM & Display Show at the Business Design Centre and are so encouraged by the amazing conversations around sustainability.

Thank you for the beautiful floral details and to for including Phoam in her installation. Thanks

12/31/2025

From refining our production processes to the joy of being part of the Strawberry Hill Flower Festival, it has been a year of quiet determination. Many of our proudest moments have happened with our R&D team, quietly behind the scenes. With heartfelt thanks to our incredible team and to everyone who is encouraging us along the way 🫶

As our founder, Dundee Butcher, says:
“No matter how difficult it gets, just the opportunity — the honour — to work on something that could leave the world better… there’s no choice.”

We are nearly there. We are learning, refining, and getting ever closer to bringing Phoam into the world, and we have exciting plans for 2026 🥂

Wishing you a very Happy New Year ✨

08/15/2025

While we’ve experienced some delays in bringing our product to market, one of the real highlights of this journey has been getting to know so many incredible florists around the world.

We’ve loved getting to know Joseph Massie, who tested early versions of Phoam. We’re proud to support him as a sponsor as he represents the UK at the World Cup of Floral Art in The Hague later this month.

We recently had the chance to hear more about Joseph’s inspiring journey in flowers—head to our journal to read the full story. Click the link in our bio to check it out.

08/07/2025

Sustainability pioneer John Elkington dives into the challenge of plastic waste in the flower industry.

How eco-insurgents are illuminating the dark underbelly of modern floristry

04/17/2025

“Sustainability is at the core of everything I do—on the farm, in my floristry, in my teaching. Flowers should bring joy, not harm the environment.”

We’ve featured Roz Chandler an award-winning British flower farmer, florist, and educator whose work is rooted in sustainability and a deep love for all things floral.

https://www.phoamlabs.com/blog-posts/from-farm-to-floristry-the-flower-filled-world-of-roz-chandler

03/12/2025

We’re always inspired by those leading the way in sustainable floristry, and few have made as profound an impact as Gill Hodgson. Founder of Flowers from the Farm. Now, she’s turning her attention to funeral flowers with The Farewell Flowers Directory, an area where sustainability has long been overlooked.

https://www.phoamlabs.com/blog-posts/gill-hodgson-rethinking-funeral-flowers

03/05/2025

Behind the scenes of a wonderful Sustainability and Creativity workshop at the Garden Museum.

https://www.phoamlabs.com/blog-posts/floristry-worth-learning-a-day-of-sustainability-and-creativity

03/03/2025

Phoam offers a fresh approach to sustainable mechanics—while it feels familiar, there are some key differences. Sophie demonstates how easy it is to work with Phoam - the world first compostable floral foam.
www.phoamlabs.com

02/28/2025

A fascinating must-see exhibition at Somerset House SOIL: The World at Our Feet.

https://www.phoamlabs.com/blog-posts/soil-the-world-at-our-feet