Rotation Engineering

Rotation Engineering Bringing Motorsports technology to grass roots cycling.

Congrats to James, owner of Upper Valley Bike Company for winning the 100k single speed category at National Ultra Endur...
09/06/2026

Congrats to James, owner of Upper Valley Bike Company for winning the 100k single speed category at National Ultra Endurance Mount Shenandoah Mountain 100! Putting those XC30 wheels to good use 🥇

Still smiling at mile 40. That's the point.A good ride should feel like this. No creaking bottom bracket. No mystery noi...
09/04/2026

Still smiling at mile 40. That's the point.

A good ride should feel like this. No creaking bottom bracket. No mystery noise from the rear wheel. No mental checklist running in the background while you're supposed to be having fun.

That is what we build for at Rotation. Not just speed, but the kind of confidence that lets you actually enjoy the miles instead of managing them.

Ride harder. The details are handled.

Race day has a way of exposing everything. Every gap in fit, every shortcut in assembly, every part that was almost righ...
08/31/2026

Race day has a way of exposing everything. Every gap in fit, every shortcut in assembly, every part that was almost right.

There is no time to think about the bike out here. Just the trail, the line, and the next few seconds.

That is the standard we build to at Rotation. Not "good enough for most rides." Good enough for this one.

Light where it counts. Built to win.Meet the RaceLab XC30, a hookless tubeless mountain wheelset built for World Cup lev...
08/31/2026

Light where it counts. Built to win.

Meet the RaceLab XC30, a hookless tubeless mountain wheelset built for World Cup level cross country racing.

The details that matter:
â–¸ 25mm depth, 30mm internal width
â–¸ Hookless tubeless bead profile for a secure, planted contact patch on loose or rocky terrain
▸ 1200g wheelset (±40g), light enough to help you climb and accelerate faster
â–¸ Rotation Axis Pro or DT Swiss 240 hubs
â–¸ Hand built in-house with spoke tension measured and balanced to exact tolerances

The kind of wheel you install, trust, and stop thinking about.

Learn more here: https://www.rotation-engineering.com/products/racelab-30xc-cross-country-wheels

Some rides are about the numbers.Some are just about being out here with people who get it.No creaks. No mid-ride adjust...
08/28/2026

Some rides are about the numbers.
Some are just about being out here with people who get it.

No creaks. No mid-ride adjustments. No one falling behind to fix something that should have been checked before the ride started.

Just three riders, one trail, and gear that let them focus on each other instead of the bike.

Ride harder. The details are handled.

Deep enough to be fast. Built to be trusted.Meet the RaceLab R55, a hooked tubeless road wheelset built for riders who r...
08/26/2026

Deep enough to be fast. Built to be trusted.

Meet the RaceLab R55, a hooked tubeless road wheelset built for riders who race and expect precision in every detail.

The details that matter:
â–¸ 55mm depth, 21mm internal width
â–¸ Hooked tubeless and clincher compatible, built for high pressure confidence
▸ 1400g wheelset (±40g), balanced for aero efficiency and climbing agility
â–¸ Rotation Axis Pro or DT Swiss 240 hubs
â–¸ Hand built in-house with spoke tension measured and balanced to exact tolerances

Fast enough to race. Solid enough to trust.

Learn more here: https://www.rotation-engineering.com/products/racelab-r55

Riding bikes + talking bike tech 👌. Our idea of a great weekend! We love designing products, but we like riding them and...
08/19/2026

Riding bikes + talking bike tech 👌. Our idea of a great weekend! We love designing products, but we like riding them and pushing them just as much so we can make them even better.

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Maple Street
Ellington, CT
06029

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