Hertzog Canvas

Hertzog Canvas Canvas, covers, cushions and tops for recreational boats.

04/04/2026

Today’s email. Don’t shoot the messenger.
Bimini tops are going up in price again.

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April 01, 2026

To our Valued Customer Partners,

SPECIAL ALERT! – Iran’s Attacks on Gulf Aluminum Plants will Threaten the Aluminum Supply Chain in the US

Iran’s weekend strikes on Persian Gulf aluminum plants are threatening to send an already fragile market into crisis, raising the prospect of record prices for Aluminum.

The Middle East accounts for about 9% of global production, but its impact is being amplified because constraints on output elsewhere have eroded inventories, leaving the market with little buffer to cushion any shocks. Even before the industry became a direct target, the closure of the Strait of Hormuz had left the Middle East’s smelters running short of key inputs, and the industry had been bracing for a cascading series of production cuts in coming weeks. Historically, 19% of the Aluminum imported into the US comes from this region.

EMS has been made aware of possible supply interruptions starting in the May – June timeframe. Our vendors’ billet sourcing is diversified geographically, but a decline in overall supply will have broad implications. As mentioned in previous communications, market volatility may increase depending on the duration and scope of regional instability.

• The Midwest Aluminum price today is up 30% over the December 2025 average.
• The Midwest Aluminum price is up $0.20/lb over the last three days alone.

Based on these increases, Aluminum prices for finished Sheet and Extrusions will increase by at least 10%-15% over the course of the next 30-60 days, depending on the product type.

For existing contracts and open orders, pricing will be honored according to the terms in effect at the time of the order. However, all new orders shipped after April 1st will see a price increase. You should expect increases throughout the month as we restock with higher priced inventory. Also, please understand we only order for our current demand, so we will not be able to honor orders above historical monthly levels. Your EMS salesperson will continue to work with you on an order-by-order basis.

We understand that these unprecedented times and rising raw material costs can impact your business. We want to assure you that, as the leading Value Add Wholesale Aluminum distributor in the US, we take seriously our responsibility to communicate these changes in the market. We will continue to work hard to limit the impact on our loyal partners.

Our goal is to be your Preferred and Most Trusted Resource for high quality aluminum product Solutions.

Should you have any questions or need further information, please do not hesitate to contact your EMS representative.

Mike Swedick
Chief Executive Officer, EMS

Key West 179 Covers for console and leaning post.
03/13/2026

Key West 179
Covers for console and leaning post.

03/07/2026

Here we go again.

March 04, 2026

To our Valued Customers,

SPECIAL ALERT! – Midwest Aluminum Prices are at an all-time high and continue to climb.

As you are aware, there have been many international developments affecting the global primary aluminum market. Escalating geopolitical tensions in the Middle East have introduced incredible volatility to global aluminum pricing and availability. The Middle East accounts for approximately 25% of primary aluminum production outside of China.

A major Middle Eastern smelter has curtailed production following a recent attack impacting its energy supply. In tight supply environments, even modest production curtailments can exert upward pressure on LME pricing, regional premiums, and conversion spreads.

Additionally, the Strait of Hormuz remains a strategic maritime corridor for both energy and raw material shipments. Prolonged disruption or constraint of vessel traffic will also have an impact on energy prices and as a result the price of Aluminum.
At present, EMS is not aware of any supply interruptions. Our vendor’s billet sourcing is diversified geographically and their supplier relationships remain stable. However, given aluminum’s status as a global commodity priced off the London Metal Exchange (LME), market volatility may increase depending on the duration and scope of regional instability. Should conditions also materially impact availability or lead times, we will communicate promptly and work to manage exposure.

Also, as an update related to the recent ruling from the US Supreme Court. The US Section 232 Tariff on Aluminum remains in effect at 50%, for all countries, with no exceptions.

All of this has resulted in:
• The Midwest Average price of Aluminum hit a new record high today; it is up 8% over the last few days (since the end of February).
• Since the beginning of January, the current MW cost of Aluminum, including the increased conversions for 2026, is up 23%

Based on these increases, Aluminum prices for finished Sheet and Extrusions could increase by an additional 5%-10% over the course of the next 30-60 days, depending on the product.

For existing contracts and open orders, pricing will be honored according to the terms in effect at the time of the order. However, all new orders shipped after April 1st will see a price increase. You should expect increases throughout the month as we restock with higher priced inventory. Your EMS salesperson will continue to work with you on an order-by-order basis.

We understand that these unprecedented times and rising raw material costs can impact your business. We want to assure you that, as the leading Value Add Wholesale Aluminum distributor in the US, we take seriously our responsibility to communicate these changes in the market. We will continue to work hard to limit the impact on our loyal partners.

Our goal is to be your Preferred and Most Trusted Resource for high quality aluminum product Solutions. Should you have any questions or need further information, please do not hesitate to contact your EMS representative.

Mike Swedick
Chief Executive Officer, EMS

02/03/2026

All things metal, especially Bimini frames, have gone through the roof in prices.

January 07, 2026

To our Valued Customers,

SPECIAL ALERT! – Midwest Aluminum Prices are at an all-time high and continue to climb.

The US Section 232 Tariff on Aluminum remains at 50%, for all countries, with no exceptions.

As a result:
The Midwest Average price of Aluminum in December is up 56% from the January 2025 average.
In the first week of January, the current MW cost of Aluminum is already up an additional 6.5% from last month’s MWA.
In addition, the conversion cost for 2026 (the cost we pay to convert the Aluminum billet into an extrusion) has increased by roughly 12% over 2025 levels.

Unfortunately, we have absorbed as much as we can and now have no choice but to pass on these increases. To that end, Aluminum prices for finished Sheet and Extrusions could increase by at least $0.25/lb to as much as $0.50/lb over the course of the next 30-60 days, depending on the product.

For existing contracts and open orders, pricing will be honored according to the terms in effect at the time of the order. However, all new orders shipped after Feb 1st may see a price increase. Unfortunately, most of our inventory is committed to open orders, and because of how fast we turn our inventory, we will not be able to honor any orders that are in excess of your monthly “standard volume”.

You should expect increases throughout the month as we restock with higher priced materials. Your EMS salesperson will work with you on an order-by-order basis.

We understand that these unprecedented times and rising raw material costs can impact your business. We want to assure you that, as the leading Value Add Wholesale Aluminum distributor in the US, we take seriously our responsibility to communicate these changes in the market. We will continue to work hard to communicate and limit the impact on our loyal partners.

Our goal is to be your Preferred and Most Trusted Resource for high quality aluminum product Solutions.

Should you have any questions or need further information, please do not hesitate to contact your EMS representative.

Mike Swedick
Chief Executive Officer, EMS

Pathfinder 2500. New boat, new covers.
08/21/2025

Pathfinder 2500.
New boat, new covers.

Pathfinder 2400 TRS with a hard tee top.Strataglass enclosure. No drilling into the frame. Utilizes Velcro flaps. Black ...
05/24/2025

Pathfinder 2400 TRS with a hard tee top.
Strataglass enclosure. No drilling into the frame. Utilizes Velcro flaps. Black weblon blends with the black frame.
Cadet Grey covers.

Installed today . Everglades 273.Two piece cover for the Console,helm seat and front seat.Also, front seating area sunsh...
03/14/2025

Installed today . Everglades 273.
Two piece cover for the Console,helm seat and front seat.
Also, front seating area sunshade using four adjustable Carbie Poles. Pictures show the poles set at different heights. Weather max light.
Including storage bags.

This will effect all things metal but especially Bimini and tee top frames.
02/13/2025

This will effect all things metal but especially Bimini and tee top frames.

Pathfinder 23 HPS new Bimini top installed in time for Christmas. With rod cutouts and removable flaps. 1 inch s.s. fram...
12/19/2024

Pathfinder 23 HPS new Bimini top installed in time for Christmas.
With rod cutouts and removable flaps. 1 inch s.s. frame, Accon quick release mounts and stabilizer straps.

24 Pathfinder.New Bimini and covers. Cocoa Sunbrella. 1 inch S.S.
08/08/2024

24 Pathfinder.
New Bimini and covers. Cocoa Sunbrella. 1 inch S.S.

Covers for a Key West 230 Bay Reef.
07/17/2024

Covers for a Key West 230 Bay Reef.

Address

Fort Pierce, FL

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm

Telephone

+17727080898

Website

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