01/02/2026
240,014
In January of 2025, we held a leadership meeting with one question on our minds:
If everything goes our way, how many tools do we actually think we can make this year?
After a lot of debate and deciding how hard we really could stretch, we landed on 240,000.
For context:
In 2023 we made 147,127 tools.
In 2024 we made 178,451 tools.
This goal would have been impossible two years ago and, quite honestly, still felt improbable 365 days ago when we decided this would be our North Star.
And no, everything did not go our way this year. It had highs and lows like every business cycle. At one point, we were even pacing for 280,000 tools! Then Q4 slowed to a crawl. But that slowdown gave us something valuable: time to reflect, rebuild systems that were stretched thin during that breakneck pace, and position ourselves to execute even better when the next big push comes. I was nervous though that we put ourselves out there and we were coming up on the end and after all the hard work it was looking like we may come up short. I was already preparing myself and how I would approach my team about how sometimes you really do give everything and it just doesn’t work. That’s the hardest and also the most valuable lesson when you can get back to the grind after something like that happens.
As I sit here today staring at the number 240,014, I’m in tears.
This company and this team are measured by far greater things than the number of tools we produce. But this number represents a group of people who decided to go after something big together and fight for it all the way through.
On the final production day of the year, in the middle of our slowest stretch in months, we did it.
If we can set an improbable goal and fight through the challenges to achieve it, you can too.
It’s the same crew and equipment from 2024, but we have a completely different team as we round out 2025. This team has never been more prepared to take on the challenges we’ve set for ourselves next.
Thank you all for being part of this journey. I still can’t wait to see where it takes us. Thank you 2025. You showed us what’s possible.. 2026 let’s see how far we can really go
My best to all,
Ryan