“Nothing happens in business until something is sold ” is the famous quote by IBM founder, Thomas J. Business development and sales are the lifeblood of a sustainable company; however, many companies fail because they cannot convert their excellent products into real sales. In particular, some companies led by technologists, scientists, engineers, product developers, manufacturers, farmers, etc.,
are often world class at developing products… but poor at sales. Unlike university accelerators and venture capital investors who may provide mentorship or embedded sales executives, BioLife can become an integral part of a partner company’s business development and sales function, as an agent, distributor or customer allowing the innovative company to focus on what they do best. Many times, this may involve a product/service pivot, re-branding or re-positioning of an existing offering.
