Great American

Great American Shaping the future of outdoor living—builder-friendly, American-made, built to last

"The answer is yes. Please tell me about your needs."For decades that was the voicemail greeting of our CEO's father-in-...
09/02/2026

"The answer is yes. Please tell me about your needs."

For decades that was the voicemail greeting of our CEO's father-in-law, who spent his career in the box industry being sent into underperforming plants to fix them. His advice, repeated often enough that it stuck, you have to be easy to do business with.

We took it to heart, and now we have hung it on the wall.

Being easy to do business with comes down to what we say first when a partner brings us something difficult. A size we do not stock, a timeline that is tighter than we would like, a design nobody has built before. The easy answer is no. The better one is yes, tell us more, and give us a chance to work it out.

We cannot do everything, and we will tell you when something is out of reach. What we can promise is that the work of finding a way is ours.

One of our six strategic initiatives is Partnership Growth, and the idea behind it is simple. Together we prosper. This is what that sounds like on the phone when your project needs something we have never built before.

The answer is yes. Please tell us about your needs.

Built to be trusted.

How We Last.Our values shape who we are. Our initiatives shape what we do about it. The third of three: how we last.Two ...
08/19/2026

How We Last.

Our values shape who we are. Our initiatives shape what we do about it. The third of three: how we last.

Two commitments live here. Reliability, and Fiscal Responsibility.

Reliability means being built to be trusted. Products that perform the same way on the hundredth install as they did on the first. Lead times we can actually hold. Answers when you call. The kind of consistency that lets a builder put our name on a project without thinking twice about it.

Fiscal Responsibility means stewarding every dollar. Running a business that is still here in twenty years, through the good markets and the hard ones. We have lived through a downturn in this industry, and we know that the companies who survive them are the ones who were disciplined long before they had to be.

Being dependable today, and being here tomorrow.

Built to be trusted.

Meet the Versa Spillway. New line, same standard.We have spent the last few weeks walking through Aqua, our waterfall li...
08/18/2026

Meet the Versa Spillway. New line, same standard.

We have spent the last few weeks walking through Aqua, our waterfall line. Today we start on Versa, our spouts and spillways, and there is no better place to begin than the Spillway itself.

You have almost certainly seen one. A raised spa, filled and holding, water spilling over the edge into the pool below. That connection between two bodies of water is what the Spillway does. It carries water from one to the other in a clean, even sheet, and it does it while the spa stays full behind it.

That is the part worth understanding. Unlike a waterfall fed by a line, the Spillway has a body of water behind it doing the work. The result is a wide, steady flow with a quiet sound to it, and a design element that ties two features together instead of standing apart from them.

Hand-built and engineered for the way you build.

One water finding another.

Explore the Versa Spillway at wearegreatamerican.com

Built to be trusted.

Meet Matthew Collins, our Quality Assurance Manager, and the last set of eyes on every product we ship.Matt grew up on L...
08/13/2026

Meet Matthew Collins, our Quality Assurance Manager, and the last set of eyes on every product we ship.

Matt grew up on Long Island around his family's box manufacturing business. Machines, loud equipment, constant activity. Any chance he had to spend time with his father or uncles at work, he took it. He was curious about how everything worked, and without realizing it at the time, he was learning what quality actually means. Not just producing something, but doing it the right way and taking pride in the finished product.

His father left the deepest mark. He was the person everyone turned to when they were told something couldn't be done, and somehow he always found a way. Matt carries that forward as a personal principle: don't tell me why it can't be done, tell me how we can get it done. He has held to it everywhere he has worked, including a rigging company where he took on the loads and the moves other people had already written off as impossible.

He came to Great American eight years ago through his nephew. When he first saw what we build, he had never seen anything like it, and that curiosity is what brought him in.

Today he starts every morning inspecting the fixtures marked finished the day before. Insufficient glue on a seam, an overlooked area, a painted surface that isn't right, he is looking for all of it, even on units someone else has already cleared to ship. He checks that the equipment is running properly, talks with employees across every bay to catch problems before they reach a finished product, and oversees our water testing to make sure it is documented and done correctly.

On the water test, he is watching the sheer itself. No leaks, and a straight, consistent line where the water meets the surface. After enough failures, he says, you learn to recognize the subtle signs that something isn't right.

His philosophy is simple: "It's not a mistake if it never gets shipped."

Being the person who says no is the hard part, especially when a deadline is on the line. But Matt sees it as a chance to teach. He explains what went wrong and what to avoid next time, and he has noticed something: his team takes more pride in their work knowing he is going to scrutinize it. Ask him what he is proudest of and it isn't any single catch. It's the structure he built and the confidence his employees have to ask questions, learn from mistakes, and take ownership.

Off the clock, Matt is a family man first. Time with his wife and daughter, time with his brother and nephew, and the gym, which is where he clears his head.

In his own words: "Every waterfall we build is a hands-on piece of craftsmanship, carefully shaped, detailed, and finished with the goal of making something that feels natural and built to last."

That is Matt, and that is Great American.

Built to be trusted.

How We Grow.Our values shape who we are. Our initiatives shape what we do about it. The second of three: how we grow.Two...
08/12/2026

How We Grow.

Our values shape who we are. Our initiatives shape what we do about it. The second of three: how we grow.

Two commitments live here. Expand Market Presence, and Partnership Growth.

Expand Market Presence means claiming more ground. Bringing Great American to new builders, new regions, and new kinds of projects, so that the people who want work built this way can actually find it.

Partnership Growth means together we prosper. We sell through a trade network, which means our growth is tied directly to the success of the people who install our products. When our partners win more work, build better projects, and grow their businesses, we grow with them. That order matters to us.

Claiming more ground, and making sure our partners gain ground with us.

Built to be trusted.

Meet the Aqua Storm, the one that hugs the wall.Fifth in our Aqua series. The Sheer projects a curtain outward. The Show...
08/11/2026

Meet the Aqua Storm, the one that hugs the wall.

Fifth in our Aqua series. The Sheer projects a curtain outward. The Shower softens it into a rain pattern. The Rain sends it down in streams. The Wave launches it into a cresting arc. The Storm does the opposite of all of them: it keeps the water close.

Storm was built for the wet wall. Add a backward deflector and it drives the water back against a walls face, sheeting down the wall itself instead of falling away from it. That is the effect it was designed to create, and it is still what Storm does best.

From there it found other work. Builders started using the same body for straight, heavy vertical drops, and it turned out to be just as good at that. So Storm now covers both, the wet wall it was made for and the solid falling sheet it grew into. Inserts are available on wet wall configurations to change the character of the flow.

Same hand-built body. Same standard. One fixture, two very different looks.

Built for the wall. Proven everywhere else.

Explore the Aqua Storm at wearegreatamerican.com

Built to be trusted.

Meet Chris Walton, our Chief Product Officer, and the man the industry calls the Zero Edge Guy.Chris came to Great Ameri...
08/04/2026

Meet Chris Walton, our Chief Product Officer, and the man the industry calls the Zero Edge Guy.

Chris came to Great American nine years ago with ideas he thought were big and no clear place to build them. He interviewed those ideas across the industry, and Great American was the only conversation that offered him a real seat in the R&D process. Looking back, he says the choice came down to culture. He counts four major mentors in his life, and the one who brought him here was Aaron Dixon, whose openness to where the ideas might lead was the first time Chris felt seen as a creator rather than just another pool professional.

His path here started in the dirt. Chris began plumbing pools in Jacksonville in 1995. He was 20. Two years of digging plumbing ditches under the Florida sun sent him back into the classroom, where high school drafting courses and a willingness to just try it turned into a career applying CAD to pool design. By 21 he was designing. By 25 he was building a half-million dollar business out of the back room of a pool company.

Somewhere in there, an editor named Eric Herman published a piece Chris wrote and shaped how he saw himself for the next 25 years. Not as a pool professional. As a Watershaper. While the rest of the industry chased tile, travertine, and built-in pizza ovens, Chris shaped water.

That focus is what produced Zero Edge. He set out to make a Lautner edge derivative genuinely affordable for the market, and he did not test it in a lab. He built the detail without it, then developed the system while building with it. As he puts it, the crucible of practical application was the only badge of honor he cared about.

The pushback came fast. The system is built from a foam material, and the industry had been burned by plastics with thermal expansion rates that failed against cementitious materials. But the PoolPros who listened learned that our material was engineered at NASA as insulation, with a lower expansion rate than any standard modified thinset on the market. The thinset would fail before our material could. Ten years later, the earliest installs are still running without a single system failure.

He never chose the Zero Edge Guy name. It came from PoolPros walking up to him at trade shows saying "hey, you're that Zero Edge guy." He would stand at a booth through lunch, through breaks, through everything, just to talk pools with anyone who wanted to.

Ask him what he is proudest of building here, and it is not the product. It is the culture, and specifically that it belongs to everyone, not just leadership.

Off the clock, Chris is a father of four boys. The younger two occupy his time now, and his passion is playing WarZone with his sons, strategizing and problem solving together. His father's voice still guides him: stay green, a ripe apple falls from the tree.

In his own words: "We shape water, because the shape of water matters. We're Watershapers, but we're going to be more."

That is Chris, and that is Great American.

Built to be trusted.

FIELD NOTESThis week's piece is a personal one from our CEO, Aaron Dixon.Growing up, his grandfather never asked about t...
07/31/2026

FIELD NOTES

This week's piece is a personal one from our CEO, Aaron Dixon.

Growing up, his grandfather never asked about the other team. After a game, the question on the ride home was never about the opponent. It was about the chances he did not finish. It took Aaron most of his life, and a few hard lessons running this company, to understand why.

The idea worth sitting with: for years, the instinct in business is to rally everyone against an enemy. The competitor. The market. The people who doubt you. It works, for a while. But the opponent that actually makes you better was never on the other side of the field. It is yesterday's work, and the standard you set for yourself.

It is a reflection on competition, on the man who raised him, and on what he got wrong about running a company for a long time.

Read the full piece: https://aaronisthename.substack.com/p/who-were-playing

Built to be trusted.

What We Build.Our values shape who we are. Our initiatives shape what we do about it. The first of three: what we build....
07/30/2026

What We Build.

Our values shape who we are. Our initiatives shape what we do about it. The first of three: what we build.

Two commitments live here. Product Leadership, and Thought Leadership.

Product Leadership means building what is next. Advancing the craft, engineering features that make a builder's work better, cleaner, and more reliable than what came before. We aim to set the pace.

Thought Leadership means setting the standard beyond our own products. Sharing what we know, moving the conversation forward, and helping raise the level of the entire industry. When the whole field gets better, everyone we work with wins.

Building what is next, and setting the standard for it. That is the work.

Built to be trusted.

Meet the Aqua Wave, the one that launches water instead of dropping it.Fourth in our Aqua series. The Sheer projects a c...
07/29/2026

Meet the Aqua Wave, the one that launches water instead of dropping it.

Fourth in our Aqua series. The Sheer projects a curtain outward. The Shower softens it. The Rain sends it down in streams. The Wave does something none of the others do: its lip angles upward, launching the water into a cresting arc that leaps out from the wall before it meets the pool.

That upward launch is the whole signature. It gives you real projection and movement, a wave that arcs out into the water rather than sliding straight down the face. And like the rest of the line, you can run it with a sheer face for a clean crest or a rain face for a more broken, textured look.

Same hand-built body. Same standard. A completely different motion.

Water with an arc.

Explore the Aqua Wave at wearegreatamerican.com

Built to be trusted.

Address

18755 Sakera Road
Hudson, FL
34667

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

Telephone

+18886830042

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