Rollforming Magazine

Rollforming Magazine Exclusively devoted to construction roll-forming professionals!

Rollforming Magazine is a business-to-business publication that specifically targets
rollformers serving the construction industry.

Thinking about adding a trim roll former—or upgrading the one you have?This article from Rollforming Magazine breaks dow...
06/04/2026

Thinking about adding a trim roll former—or upgrading the one you have?

This article from Rollforming Magazine breaks down the key factors every shop should consider before investing, from profile design and tooling quality to workflow, machine flexibility, and long-term ROI. It’s packed with practical insight to help rollformers avoid costly mistakes and choose equipment that fits both current production needs and future growth.

👉 A valuable read for anyone looking to improve efficiency, trim quality, and profitability in the shop.

Trim profiles may be smaller than roof and wall panels, but they play a critical role in both performance and aesthetics. A building simply isn’t complete wit

🚀 Want more leads without relying only on word-of-mouth?This article breaks down how rollformers can use digital marketi...
06/01/2026

🚀 Want more leads without relying only on word-of-mouth?

This article breaks down how rollformers can use digital marketing to actually get found online—by the right contractors and customers at the right time.

From improving your website and local SEO to using social media and simple outreach strategies, it shows how a strong online presence can turn search traffic into real business opportunities.

👉 A quick read that helps you understand how to stay visible, competitive, and top-of-mind in today’s market.

Originally Published as: Rollforming in the Digital Age: Marketing Your Metal-Forming Shop Online James Charles is the co-owner and COO of E-Impact Marke

Social media has become a powerful extension of the sales and branding process for rollformers—not just a place to post,...
05/28/2026

Social media has become a powerful extension of the sales and branding process for rollformers—not just a place to post, but a place to position your business in front of the right customers.

This article from Metal Roofing Magazine breaks down how manufacturers, rollforming shops, and industry suppliers can use social media marketing more effectively to showcase products, highlight capabilities, and build credibility with contractors and customers. It emphasizes that consistency and strategy—not just occasional posting—are what turn online visibility into real business opportunities.

👉 A valuable read for Rollforming Magazine readers looking to strengthen their digital presence and better connect their shop floor capabilities to market demand.

Social media marketing gives the opportunity to engage with customers in real-time, fostering trust and positioning S-5! as an industry leader

Thinking about your exit strategy? This article explores whether an ESOP (Employee Stock Ownership Plan) could be the ri...
04/17/2026

Thinking about your exit strategy? This article explores whether an ESOP (Employee Stock Ownership Plan) could be the right move—and why it’s more than just a transition plan.
It explains how ESOPs allow owners to sell to employees while potentially deferring taxes, helping preserve more of the business’s value and create stronger long-term financial outcomes. It also highlights how employee ownership can benefit the company itself—boosting engagement and long-term success.
The big takeaway: it’s not just about what you sell your business for—it’s about what you keep and how you set up the future.
If you’re planning ahead or even just starting to think about succession, this is a smart, practical read.
Read it here:

By Karen Knapstein After investing a lifetime building a business, it’s disappointing to turn over a large portion of its value to the IRS upon exiting. Fo

Want to know what experienced rollformers wish they knew earlier? This article delivers real-world advice straight from ...
04/15/2026

Want to know what experienced rollformers wish they knew earlier? This article delivers real-world advice straight from the 2024 Construction Rollforming Industry Panel—covering everything from equipment decisions to handling, panel quality, and business strategy.
You’ll pick up practical tips like why panel support and shear setup matter for clean cuts, how small details like burr direction can impact finished product quality, and why proper handling (including protecting trim) can make or break your reputation.
If you’re looking to improve your operation, avoid costly mistakes, and think more strategically about your business, this is a must-read.
Read it here:

The 2024 Construction Rollforming Show featured the inaugural Construction Rollforming Industry Panel. Moderated by Randy Chaffee, Source One Marketing, the 202

What started as a solution to a jobsite problem turned into an entirely new revenue stream. This article shares how one ...
04/13/2026

What started as a solution to a jobsite problem turned into an entirely new revenue stream. This article shares how one roofer leveraged portable roll forming to not only improve his own installs, but also create a service supplying other contractors.
If you’re looking for ways to diversify, add revenue, or get more out of your equipment, this is a must-read.
Read it here:

Matt Burkholder has a knack for finding opportunities when faced with challenges. He got his start in the construction industry working for another contractor.

Thinking about automating your trim line? This article gives you a real-world look at what goes into that decision—and w...
04/09/2026

Thinking about automating your trim line? This article gives you a real-world look at what goes into that decision—and why it can be a game-changer.
From increasing production per man-hour to reducing scrap through better nesting and precision cutting, it breaks down how automation can improve both efficiency and profitability. It also highlights something many overlook: the importance of working with the right equipment partner and understanding your own workflow before making the investment.
If you’re weighing manual vs. automated processes or planning your next equipment upgrade, this is packed with practical insight you can actually use.
Read it here:

What Long Creek considers when buying new equipment By Sharon Thatcher With 17 fabricating machines helping to feed their business, Long Creek Steel has b

What does it take to launch a metal forming shop from the ground up? This article gives you a real-world look inside a b...
04/07/2026

What does it take to launch a metal forming shop from the ground up? This article gives you a real-world look inside a brand-new operation—from equipment choices and workflow setup to supplier partnerships and product offerings.
You’ll see how Dutch Brother Metals hit the ground running with the right machines, strong vendor relationships, and a focus on efficiency—plus how they’re positioning themselves to serve customers with custom trims, panels, and more.
Whether you’re thinking about expanding, upgrading, or starting fresh, there are practical takeaways here you can apply to your own business.
Read it here:

Dutch Brother Metals Celebrates Grand Opening in Greenwood, Wisconsin On March 22, Dutch Brother Metals opened its doors to the community and customers with

Handling coils might not be the most exciting part of your operation—but it can have one of the biggest impacts on safet...
04/04/2026

Handling coils might not be the most exciting part of your operation—but it can have one of the biggest impacts on safety, efficiency, and product quality. This article breaks down exactly why it matters and how to do it better.
Read it here:

Handling light-gauge coils safely and efficiently is critical to keeping things running smoothly in a construction roll-forming shop. Coils are heavy, awkward,

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