09/08/2025
Riverside Healthcare
Social Media Content & Brand Voice Specialist
(Part-Time)
Overview:
Riverside Healthcare is seeking a creative, trend-aware Social Media Content & Brand Voice Specialist to help shape and maintain a consistent, engaging brand voice across social media platforms, with a focus on audiences 35 and under. Primary platforms include Instagram, TikTok, and YouTube, but may also extend to others as needed. This part-time role is ideal for someone passionate about digital storytelling, healthcare content, and building meaningful community engagement.
Responsibilities:
Develop and maintain a distinctive, youth-friendly brand voice across Riverside Healthcare’s social media platforms, including but not limited to Instagram, TikTok, and YouTube.
Create and edit short-form video content, graphics, and captions aligned with current trends and platform best practices.
Write copy that is clear, approachable, and relevant to younger audiences while maintaining healthcare professionalism.
Plan, schedule, and publish content using social media management tools.
Coordinate with medical providers and departments to schedule, arrange, and capture content for placement across platforms.
Collaborate with Riverside’s marketing team, service line members, and community partners to generate content ideas.
Monitor post performance and audience engagement; provide feedback and recommendations to optimize content strategy.
Qualifications:
Strong understanding of content strategy and brand voice development across social media platforms.
Experience in video editing, caption writing, and social media scheduling tools.
Ability to work collaboratively with medical providers and internal teams to gather and produce content.
Creative thinker with an eye for trends and audience engagement.
Excellent written and verbal communication skills.
Preferred Skills:
Canva, Adobe Premiere or similar video editing software
Photography and basic graphic design
Schedule:
Part-time, 15–20 hours per week onsite
Flexible scheduling with occasional onsite content capture
Canva, Adobe Premiere or similar video editing software
About Riverside:
Riverside Medical Center is located in Kankakee, Illinois, and is part of Riverside Healthcare, a fully integrated healthcare system serving five Illinois counties. We deliver nationally recognized, award‐winning care with a personal touch—and we’re transforming our digital experience to match.
Ready to launch your social media marketing career? Apply today at
