SS White

SS White Better Patient Outcomes
Improved Efficiency
Faster Practice Growth SS White is synonymous with dentistry in the United States.
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It all began in 1844 when Samuel Stockton White opened up his business in Philadelphia, PA. To aid in distribution of products and stimulate communication with dentist customers, retail stores were opened: New York (1846), Boston (1850), Brooklyn (1852), and Chicago (1858). Finding this method inadequate to keep up with demand, the firm then established a system of selling to dealers which could r

each dentists at considerable distances and provide them with services they needed. The growth of SS White is directly related to Dr. White's determination to improve his chosen profession. He encouraged doctors to communicate ideas freely with him, resulting in many innovations and a business philosophy that is the foundation of the company to this day.

The strongest dental cases are the ones where the GP and specialist are on the same page.Endodontic outcomes don't end a...
09/01/2026

The strongest dental cases are the ones where the GP and specialist are on the same page.

Endodontic outcomes don't end at obturation — they extend into the restoration the GP places afterward. And restorative success depends on what the endodontist preserved.

That collaboration works best when:
✔ Both clinicians understand each other's tools
✔ Treatment philosophies align around tooth preservation
✔ Communication happens before the case, not just after
✔ The patient feels a continuous, coordinated experience

Better outcomes start with a better referral conversation.

How do you choose between two instruments that look like they do the same job?You don't. The job tells you which one to ...
08/26/2026

How do you choose between two instruments that look like they do the same job?

You don't. The job tells you which one to choose.

🔹 A round bur removes material; an EndoGuide® bur navigates to it (conserves 40% more peri-cervical dentin)
🔹 A standard carbide cuts dentin and enamel; a SmartBurs®II only cuts decay
🔹 A diamond removes a crown; a Great White®Z does it in a third of the time
🔹 A generic finishing system polishes; Jazz® Twist polishes for the recall

Tool selection is clinical thinking made physical.

Every dental procedure happens on a single tooth — even when the appointment is broken into stages, even when the work i...
08/25/2026

Every dental procedure happens on a single tooth — even when the appointment is broken into stages, even when the work is split between specialists.

The bur that flares the access form is the same tooth structure the file shapes during instrumentation, the same dentin the sealer protects, the same enamel margin the bond will eventually grip. The handoffs between phases are convenient for scheduling. They're invisible to the tooth.

A coordinated toolkit reflects that reality:
🔹 Instruments designed across disciplines
🔹 Conservation principles consistent from access to polish
🔹 Workflows that respect the next clinician's job

The tooth doesn't know the difference between endo and restorative. The toolkit shouldn't either.

A one-step polish saves time. A one-step polish that doesn't compromise on finish quality changes the math of restorativ...
08/20/2026

A one-step polish saves time. A one-step polish that doesn't compromise on finish quality changes the math of restorative practice.

The numbers from clinicians who've made the switch to a one-step Jazz® approach:
🔹 Approximately 1.5 minutes saved per restoration vs. multi-step systems
🔹 Up to 20 hours of chair time recovered per year at typical volumes
🔹 Smoother final surface than multi-step finishing alone
🔹 Fewer instrument transitions = more consistent results

Faster and smoother are usually trade-offs. With Jazz® polishing, they're not.

The sealer earns its place in complex cases.Straight, simple canals are the exception, not the rule. Real-world endodont...
08/19/2026

The sealer earns its place in complex cases.

Straight, simple canals are the exception, not the rule. Real-world endodontic anatomy includes curvatures, lateral canals, isthmuses, and apical deltas that gutta percha alone can't reach.

PURE-Ca-Seal® is engineered for that complexity:
✔ Hydrophilic — adapts to canal anatomy without fighting moisture
✔ Bioceramic, calcium silicate–based — biocompatible at the apex
✔ Excellent radiopacity for radiographic confirmation
✔ Dimensional stability that holds at year three

In simple anatomy, any modern sealer can perform. The complex cases are where the right sealer becomes the difference.

Learn more: https://bit.ly/4l9Kf7b

The cavity preparation might be the most influential decision in restorative dentistry.It determines what the composite ...
08/13/2026

The cavity preparation might be the most influential decision in restorative dentistry.

It determines what the composite has to bond to. It sets the geometry the material has to fill. It defines the long-term structural integrity of the tooth. And it's made in seconds, with a bur shape that often hasn't been rethought in a century.

The Calla Lily™ Series rethinks it.

🔹 Trumpet-shaped occlusal forms for modern composites
🔹 Flared walls for adhesive contact
🔹 Preserved enamel margins
🔹 Developed with Dr. David Clark and the Bioclear Method
🔹 Adult and pediatric kits

A new prep, for a new era of restorative dentistry.

08/11/2026

Every endodontic case forces a choice: efficiency or efficacy. Move faster, and you risk compromising the outcome. Move more carefully, and your schedule falls apart.

Dr. Steven Berk has spent two decades navigating that tension in his Northern Virginia practice, and he's sharing his approach in a complimentary CE webinar.
"Efficiency Meets Efficacy: Modern Endodontic Workflows Simplified" explores how minimally invasive techniques and bioactive technologies let you eradicate bacteria without sacrificing tooth structure. Dr. Berk walks through evidence-based strategies, real clinical cases, and practical workflow approaches you can integrate immediately.

📅 August 13, 2026 · 8:00 PM ET
🎓 1.25 CE credits · Complimentary · Self-study
🔗 Register: https://bit.ly/BerkEndoWebinar

The endodontist and the restorative dentist are working on the same tooth. They're often not working from the same plan....
08/06/2026

The endodontist and the restorative dentist are working on the same tooth. They're often not working from the same plan.

Access is the clearest example. A generous access cavity makes canal location easier and treatment faster. It also removes cervical dentin — the exact structure the restoration will depend on for years afterward.

Neither clinician is wrong. They're optimizing for different horizons.

🔹 Endodontic success is measured in canals located and sealed
🔹 Restorative success is measured in structure remaining
🔹 Cervical dentin is where those two metrics collide
🔹 The tooth doesn't distinguish between the two appointments

The instrument you choose for access is a restorative decision, whether or not you're the one restoring it.

The most conservative restoration is the one you catch early.Hidden fissure caries is a diagnostic problem before it's a...
08/05/2026

The most conservative restoration is the one you catch early.

Hidden fissure caries is a diagnostic problem before it's a restorative one. By the time a lesion is unambiguous on an explorer or a radiograph, the prep it requires is larger than the prep it would have required six months earlier.

Fissurotomy® burs were designed for that window: conservative exploration of suspect fissures, with a tip smaller and more conservative than a ¼ round.

🔹 Explore and restore in as little as 3–5 minutes
🔹 Virtually pain-free to the DEJ, often with no anesthesia
🔹 Ideal cavity form for a flowable composite
🔹 Can add up to 12 years of life to the restoration
🔹 Cleaner and more controlled than air abrasion

100% of CRA evaluators rated the Fissurotomy® bur excellent or good and worthy of trial by colleagues.

Closing out Shark Week with the fact that should bother every clinician a little.A shark never uses a dull tooth. Not be...
07/30/2026

Closing out Shark Week with the fact that should bother every clinician a little.

A shark never uses a dull tooth. Not because it sharpens them, but because it replaces them. The working edge is always new.

Now think about the diamond in your handpiece. How many procedures has it done?

Diamonds don't announce when they stop cutting. They just start generating heat instead. More pressure, longer prep, more thermal insult to the pulp, more postoperative sensitivity — and none of it shows up as an obvious failure.

Piranha® single-use diamonds remove the variable:

🔹 A new, full-density cutting surface every procedure
🔹 No sterilization cycle, no cross-contamination worry
🔹 Eliminates 6–8 minutes cleaning and sterilizing per use
🔹 Over 550 shapes and grits
🔹 Predictable cut time, case after case

Yes, we also make a bur called the Great White®. Our catalog has its own food chain.

Address

1145 Towbin Avenue
Lakewood, NJ
08701

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