Dark Horse Experiential

Dark Horse Experiential A specialty fabrication shop for experiential marketers and event architects

Rowin’ on Dunkin’!For the 60th annual Head of the Charles Regatta, Dark Horse teamed up with Big Fish Collective to crea...
10/22/2025

Rowin’ on Dunkin’!

For the 60th annual Head of the Charles Regatta, Dark Horse teamed up with Big Fish Collective to create the Dunkin’ Dock — a stylish activation lounge set across from the Weeks Footbridge, one of the prime viewing spots for spectators to watch the races.

The Dunkin’ Dock, featuring a series of sleek pergola structures, became a go-to destination for visitors to:

🚣‍♂️ Enjoy signature regatta-inspired drinks from a custom skull bar

🚣‍♂️ Kick back and watch the races from a fully furnished canopy lounge on the riverbank

🚣‍♂️ Take on an interactive rowing erg challenge to win limited-edition merch

🚣‍♂️ Snap a photo with a larger-than-life Dunkin’-inspired HOCR medal and ROWfresher cup

🚣‍♂️ Take a seat in our vintage Dunkin’ Volkswagen bus

Across the two-day event, the Dunkin’ Dock served up over 15,000 samples and drew massive crowds of spectators and athletes from around the world.
Thank you, for letting us bring your vision to life!

📸 Carlos Ridruejo

HE MADE US DO IT!It’s hard to say no to a talking spider—especially one as persuasive as Spidey D. We apologize in advan...
10/10/2025

HE MADE US DO IT!

It’s hard to say no to a talking spider—especially one as persuasive as Spidey D. We apologize in advance, .. we were explicitly told not to tell anyone!

For the relaunch of Dunkin’s signature Spider Donut, Dark Horse was summoned (or maybe held hostage) by Dunkin’s infamous Halloween mascot, Spidey D, to help him redecorate (or… vandalize?) the iconic Dunkin’ store in spooky Salem, MA.

Spidey D owed it to his cult following of Dunkin’ superfans to creep into Salem with a splash (or splatter) and promised us free coffee and unlimited Spider Donuts if we pulled off the transformation in one night. He even gave us a to-do list—but honestly, it was hard to follow with all the spelling errors.

While we do feel a little bad about vandalizing the Salem store, we had a frighteningly good time bringing his haunted vision to life.

— we promise to clean up the spider goo, graffiti, and webs… after Halloween.

Happy Halloween! 🕷️🍩🎃

Dark Horse Experiential partnered with to bring to life on the North American leg of Beyoncé’s Cowboy Carter Stadium T...
08/12/2025

Dark Horse Experiential partnered with to bring to life on the North American leg of Beyoncé’s Cowboy Carter Stadium Tour.

This sleek, chrome-wrapped mobile pop-up made its way to major U.S. cities, including Los Angeles, New Jersey, Chicago, Houston, D.C., Atlanta, Las Vegas, and featured four activations at , offering a dynamic multi-sensory brand experience.

Fans had the chance to explore ingredient showcases, participate in product demonstrations, enjoy immersive visuals, capture moments at a Beyoncé-style Fan Cam photo opportunity, and larger-than-life Céyoncé inflatables.

The activation featured an immersive brand marketing trailer, a consumer sampling retail trailer, and exclusive offers. Concertgoers who opted in via SMS received a special-edition Céyoncé keychain along with a 20% discount. At Ulta locations, guests could shop for Cécred products to receive a gift with their purchase and sample packets.

Dark Horse helped spread holiday cheer in a deliciously unique way—a custom food cart showcasing the limited-time ! Th...
12/19/2024

Dark Horse helped spread holiday cheer in a deliciously unique way—a custom food cart showcasing the limited-time ! This festive creation combines the best flavors of Thanksgiving and Christmas on the iconic Sam’s Club hot dog. The cart made stops in New York, Nashville, and Dallas, where fans could indulge in one of three creative combos:

Season’s Meatings: A savory blend of turkey and prime rib.

Holiday Mash-Up: A hearty mix of mashed potatoes and sweet Christmas cookies.

Frankly Both: A bold pairing of pumpkin pie and candy canes.

Which combo would you try?

12/17/2024

Last week, the Dark Horse team brought the holiday magic to the Z100 All Access Lounge at Jingle Ball with 's Gingerbread Holiday House! Guests were treated to an unforgettable experience, strolling through with Dunkin' gift cards, f***y packs, and the ultimate holiday treat—fresh Dunkin’ donuts to kick off the season in sweet style! 🍩

GUINNESS WORLD RECORD ATTEMPT TAKEN AND BROKEN!Dark Horse Experiential was tasked with a challenge that we simply couldn...
11/25/2024

GUINNESS WORLD RECORD ATTEMPT TAKEN AND BROKEN!

Dark Horse Experiential was tasked with a challenge that we simply couldn’t pass on attempting. In collaboration with ’ and celebrity chef, best-selling author and social media star .digiovanni, the talented team at Dark Horse constructed the Guinness World’s Largest Iced Latte that stood over 11’ tall and 5’ in diameter.

The larger-than-life Dunkin’ Iced Latte Cup featured a custom-built food grade liquid holding tank, designed by Dark Horse, to chill more than 275 gallons of ice, milk and espresso. (That’s 1,200 lb. of ice, 3,200 shots of espresso and 100 gallons of milk to be exact!). The World’s Largest Iced Latte Cup was built with a custom tap dispensing system that served up hand-crafted iced lattes to over 300 Dunkin’ employees who gathered to celebrate the occasion at their HQ in Canton, MA.

No coffee went to waste!

A huge shoutout and round of applause to who oversaw the entire brewing operations and logistics of the record attempt. Their talented team brewed, chilled, and transported almost 300 gallons of iced latte and made sure that every gallon was precise to Dunkin’ recipe. Impressive!

Cheers to Dunkin’ and Nick Digiovanni and thank you for including Dark Horse Experiential in your BIG WIN! We had a blast!

Dunkin’ and Chef Nick are now offering a look at how they achieved this milestone across Chef Nick’s social media pages, make sure you check it out! .digiovanni

We’re beyond excited to share our latest project! In partnership with Big Fish, and almost a year of designing, engineer...
10/30/2024

We’re beyond excited to share our latest project! In partnership with Big Fish, and almost a year of designing, engineering and planning, our talented team created the Dunkin’ Draft Truck, a one-of-a-kind sampling vehicle!

What started as a Freightliner MV607 chassis, was built out to resemble the Dunkin’ next generation store on wheels. The chassis frame was modified to feature a custom slide-out beverage station that extends beyond the body of the truck to serve as a unique sampling experience for consumers. The Dunkin’ Draft Truck is fully equipped with the latest in-store innovations for on-demand drafting of exclusive Dunkin’ iced coffees and refreshers. What’s Inside!? A national food compliant kitchen for high volume coffee brewing, espresso drinks and bakery favorites.

The exterior of the truck was fully built out to create the look of a Dunkin’ store with eye-catching elements like channel letters signs, LED Scenic lighting and outdoor digital displays to stream content and event menus.
Send us a DM if you want to learn more about our in-house capabilities!

We partnered with and to bring something extraordinary to Nashville’s Capitol View! Check out the 8-foot tall topiary ...
08/13/2024

We partnered with and to bring something extraordinary to Nashville’s Capitol View! Check out the 8-foot tall topiary iced coffee cup, Dunkin’ logo and branded seats, making their new location a must-see! Make sure you check it out if you are in the area! 🍩☕️

🎥

Cheers to Derek! We hope you had a great birthday! We were going to ask you to sculpt a large scale birthday cake for th...
06/20/2024

Cheers to Derek! We hope you had a great birthday! We were going to ask you to sculpt a large scale birthday cake for the celebration, but we know better!

Happy Birthday Jon! We hope you enjoy your day with lots of cake!
06/12/2024

Happy Birthday Jon! We hope you enjoy your day with lots of cake!

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807 Sterling Road
Lancaster, MA
01523

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