SOMA Lab at USC

SOMA Lab at USC Social Media Analytics (SOMA) Lab studying the intersections of public health, communication, and ma

SOMA Lab is comprised of an interdisciplinary team of researchers studying topics at the intersection of public health, communication, and marketing at the Keck School of Medicine of USC. Since its inception, SOMA Lab has successfully competed for close to 4 million dollars in government contracts and grants. The Lab’s goals are to harness publicly accessible data from social media platforms, like

Twitter, Instagram, Reddit, YouTube, among others, to rapidly capture and describe health-related attitudes and behaviors of the public, and stay abreast of the marketing and promotional practices of companies whose products or services may directly affect public health and safety.

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