06/04/2026
These are ancient strategies, the teaser debate are you first get the initial grab of attention.
Then you hook them to get them attached to that bait to stay longer in the attention. They had to have a story that keeps on grabbing them forward.
Finally, once you’ve gotten their attention, you have hooked them and they cannot be released, meaning it’s hard for them to look away and change the current task, you pull them into a call to action. You pull them to a place where you ultimately or I should say initially always wanted them to go to.
It comes from fishing. You have a warm as a bait attached to a hook and once the fish takes that bait it’s already attached to the hook and the fisherman just has to pull to get that fish.
As markers all we do is trying to get Fish, for businesses, the Fish are clients that we need to keep fishing to offer and sell our products and services.
What is the quality of the warm that you’re offering your fishes?
Is the hook attached to that warm strong enough to keep the fish long enough to make a pull??
That my friend is the real question