Caltron Construction Inc

02/13/2026

On February 11–12, the MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling brought together leading academics and industry executives to explore how AI is reshaping marketing.

Across two days, conversations examined:

🔹 AI’s impact on advertising effectiveness
🔹 AI-assisted consumer communication and fairness
🔹 The transformation of search and brand visibility
🔹 Productivity gains from Generative AI
🔹 The next research priorities in marketing science

I had the privilege of attending this event after being invited by Professor Andrés Terech, Director of the UCLA Morrison Center for Marketing and Data Analytics.

Two days. One message: AI is not just a tool, it’s redefining data, insights, and decision-making.

02/13/2026

MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling✨
Day 2 focused on what’s next, from research priorities to AI powered intelligence systems.

🔹 Keith Smith (Marketing Science Institute) previewed emerging research priorities shaping the next cycle of marketing scholarship.

🔹 Richard Qiao (State Farm) discussed the shift from measurement to continuous AI driven decision intelligence.

🔹 Artem Timoshenko (Northwestern Kellogg) demonstrated how fine tuned LLMs can extract Voice of the Customer insights as effectively as human experts.

🔹 Dante Donati (Columbia Business School) presented field experiments showing that Generative AI drives measurable productivity gains in online retail, especially for smaller sellers.

The forum also honored the legacy of Donald Lehmann, recognizing his lasting contributions to rigorous and relevant marketing science.

Thankful to have participated thanks to the invitation from Professor Andres Terech and the UCLA Morrison Center for Marketing and Data Analytics.

AI is not replacing marketing science, it’s redefining it.

02/13/2026

02/13/2026

MSI Forum: When AI Disrupts — Rethinking Data, Insights, and Modeling✨
Day 1 spotlighted how AI is transforming advertising and consumer interaction.

🔹 Oded Netzer (Columbia Business School) presented research analyzing 16+ billion ad impressions and 116M clicks, showing that AI-generated ads outperform human,made ads, but only when they don’t appear AI-generated.

🔹 Jiwoong Shin (Yale School of Management) shared evidence from over 1 million consumer finance complaints, revealing how AI-assisted messages influence tone, firm responses, and resolution outcomes, raising key fairness and governance questions.

🔹 Stephanie Tully (USC Marshall) explored how disclosing AI use impacts consumer engagement and ethical perceptions.

Grateful to have been invited to MSI by Professor Andres Terech, Director of the UCLA Morrison Center for Marketing and Data Analytics, to engage in these important conversations shaping the future of marketing.

Key takeaway: performance, perception, and transparency all shape AI’s real-world effectiveness.

02/13/2026

At Caltron Construction Inc., we don’t just manage timelines and materials, we bring your ideas to life with precision, care, and a collaborative spirit.

Backed by 28+ years of experience and an array of specialized licenses, we serve a wide range of clients:
*Homeowners
*Interior Designers & Architects
*Engineers & Developers
*Investors & Real Estate Professionals

Whether it’s a luxury hillside build, a detailed restoration, or a commercial expansion, we approach every project with unmatched dedication and transparency.

Residential Projects by Caltron Construction Inc.

02/13/2026

At Caltron Construction Inc., we believe great buildings start with strong partnerships. That’s why for nearly 30 years, we’ve worked hand-in-hand with architects, designers, engineers, and investors, delivering smooth, start-to-finish ex*****on on every project.

Licensed across multiple classifications, from General Building and Engineering to Structural Steel, Electrical, and Plumbing, we bring both the brains and the boots to every job.

* Residential remodels
* Custom estates
* Industrial builds
* Hillside construction

Whatever you’re dreaming, we’re ready to build it, with excellence, accountability, and attention to detail.

Residential Projects by Caltron Construction Inc.

📸©️ caltronconstruction

02/13/2026

Since 1996, Caltron Construction Inc. has been transforming blueprints into reality across Los Angeles and beyond.
With over 28 years of expertise and a comprehensive suite of contractor licenses, including General Building (B), Engineering (A), Electrical (C10), Plumbing (C36), and more, we tackle projects of every scale and complexity.

From custom hillside residences to historic restorations, we deliver quality craftsmanship, clear communication, and results that stand the test of time.

Whether you’re a homeowner, architect, or real estate investor, we’re ready to help you bring your vision to life with integrity and precision at every step.

Residential Projects by Caltron Construction Inc.

📸©️ caltronconstruction

01/08/2026

⭐️Stanford alumni holiday party in Los Angeles with West LA + Stanford in Entertainment.Great conversations, great people, and plenty of momentum for 2026.

01/08/2026

⭐️Holiday lunch with 50/50 Women on Boards, Los Angeles at City Club. Great connection and real progress: welcoming new members, expanding sponsor outreach, and confirming our 2026 LA event at California Endowment (DTLA) on June 22.

01/08/2026

⭐️Stanford alumni holiday party in Los Angeles with West LA + Stanford in Entertainment. Great conversations, great people, and plenty of momentum for 2026.

01/08/2026

⭐️A holiday season filled with service and community; from wrapping toys at the Santa Monica YMCA for kids impacted by the Pacific Palisades and Altadena fires, to celebrating with UCLA Anderson Board Connections, and ending with the Dean’s Society & donors reception. Grateful for the people who show up.