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RepOne Strength Get the latest velocity-based training device in the link ⬇️

09/03/2026

He couldn’t believe it…

09/01/2026

“Just another thing that can break.”

I get it, I own gyms. The #1 thing that breaks on our selectorized equipment is the cable on the weight stack. EStack replaces that cable with rope that lasts longer than the nylon-coated 49-strand stainless cable we’ve used for years. And even then, we designed it to have what is probably the easiest rope replacement in exercise equipment.
The rest of the system is a lot less scary than people imagine. When was the last time you heard about a Tesla needing a motor replaced? You hear about batteries. EStack doesn’t have a battery.
The components inside the EStack box itself are meant to live for a very, very long time. The stuff that actually gets old in consumer electronics, screens, wireless hardware, sensors, compute, etc., lives in the dial. If we make a much better dial five years from now, unplug the USB-C cable and replace it. You don’t replace the weight system.

“I don’t want my weight stack to need a software update.”

Also fair. We’ve been selling Tether for 7 years. The only updates we’ve ever shipped have made the product better. We’ve never forced a mandatory update and don’t plan on starting. If your EStack works exactly how you want it to work, you can leave it alone. You don’t even need to get the app, or put it on wifi.
“It doesn’t do anything a normal weight stack can’t do.”
1 lb increments. Eccentric overload. Spotter modes. Isokinetic training. Variable resistance. Velocity-based resistance. Different resistance profiles through different parts of the movement. Automatic unloading when something goes wrong.
And there are things that are less exciting to put in an IG video but probably matter even more in the real world. Rack-tip prevention. Fast-retraction prevention. No heavy stack of plates moving up and down next to your fingers. Way less noise, which matters a lot for apartment gyms, and garage gyms with nosy neighbors.
The part I’m most excited about is sneaking real exercise science into normal gym equipment. Most people are never going to read a paper on eccentric training, accommodate resistance, velocity loss or isokinetics. They shouldn’t have to. The equipment should just make those tools easy enough that a normal person can walk up, understand them, and use them.
A weight stack is an incredibly good invention. We’re not replacing it because it’s bad. We’re replacing it because there’s a lot more we can make it do.

08/28/2026

Believe it or not, manufacturing this little rubber part in the US instead of China made it cheaper, faster, and more durable.

08/26/2026

EStack is the world’s first digital weight stack meant to integrate directly into your favorite exercise equipment. We don’t make equipment, we focus on one thing and one thing only. Making the best possible tech. Super smooth, intuitive UI, tons of modes, great software. Digital weight itself isn’t new, we just approached it from a different angle because we saw what was being made and thought, “this could be so much better”. Ask any lifting nerd what their favorite machine is in each category: lat pulldown, hack squat, chest supported row, cable functional trainer, leg press, pec deck, shoulder press, etc. You’ll hear a different manufacturer for each category. If we built our own equipment, there’s 0% chance we’ll beat the experts at their own game. And if they try to build digital weight, there’s 0% chance they all build the best tech. If digital weight is truly the future of strength, the only way we can make you the best possible digital weight equipment is through collaboration.

08/11/2026

We finally unveiled EStack and the Profile Pro Pulse at . Our goal was to build the best digital weight experience in the world. I think the reactions speak for themselves.

08/04/2026

As a national champion powerlifter, it hurts to say this but it’s true.

08/01/2026

We never actually sold this. If you make enough noise in the comments we’ll put them up on the site.

07/30/2026

We’re excited to finally introduce the PRx Profile®️ PRO Pulse™️, powered by EStack. The Pulse will be at Home Gym Con until Saturday, come try out the best digital weight functional trainer in the world.

07/28/2026

SUPER easy mistake to make when spotting bench. Here’s one easy trick to avoid it…

Don’t let your social media team make you do skits.

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221 S 4th St
Louisville, KY
40202-2903

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