FloraCraft®

05/10/2026

Happy Mother’s Day! 🌸 Purse florals are trending this season, and Artesia WetFōM helps keep every bloom hydrated, beautiful, and gift‑ready. 🌷 Just in time to celebrate. 💐

05/07/2026

Our internal FUNN Committee hosted a flower sale to make Mother’s Day a little extra special—and the baskets were absolutely beautiful.🌸 The blooms from Gustafson's Greenhouse were full, colorful, and hard to resist!🌼Moments like this show what our FUNN Committee is all about: bringing people together, supporting local business, and creating fun perks that make our workplace feel connected and community‑driven. 💐

03/31/2026

No matter the occasion, our Artesia WetFōM® provides an all-purpose, preferred density base to create show-stopping arrangements. 🤩

03/27/2026

The density of Artesia WetFōM® is ready to keep your flowers locked in and looking their best. It soaks quickly and keeps flowers alive for up to eight days. 💧

03/26/2026

Big thanks to the Ludington Daily News for featuring our expanded production and the launch of Artesia® WetFōM®! 🌿 Designed for a stronger stem grip and improved water absorption, Artesia WetFōM helps floral professionals create stunning arrangements with ease.

We’re proud to keep growing innovation — and opportunity —right here in Ludington. 💚

Read the full story in the comments below.

LUDINGTON — FloraCraft has begun in-house production of its proprietary Artesia WetFOM floral foam at a newly constructed, highly automated facility on its Ludington campus, the company announced.

03/20/2026

Our professional-grade Artesia WetFōM is specially formulated for every stem type – large and small, hardy and delicate. And our all-purpose formula ensures stems remain in place while designing, installing or traveling – helping you avoid surprises during deliveries. 💐

03/17/2026

Green with envy! 💚Artesia WetFōM’s color is the darkest green on the market. The deep color turns almost black when soaked, allowing it to seamlessly blend with florals for a more unified arrangement that requires less filler. Happy St. Patrick’s Day ☘

03/14/2026

To prepare for Artesia WetFōM®, we made significant capital investments, including constructing a 34,000-square-foot building equipped with state-of-the-art technology that enables more efficient and cost-effective production. Our team spent years creating a proprietary production method designed for less waste and a lower pH, bringing Artesia WetFōM manufacturing to the US.

03/12/2026

Beyond the Brick: Artesia WetFōM® comes in a variety of pre-cut SHAPES that were created with the busy florist in mind, saving you valuable time while ensuring consistent, professional results. 💯
Shapes come in blocks, balls, cylinders and discs, so whether you're designing event centerpieces, sympathy arrangements or home décor, we've got you covered.

03/10/2026

Last week, our team attended the annual WFFSA convention in Miami to officially launch our new Artesia WetFōM®. It was an exciting opportunity to connect with industry partners, share our newest innovation, and introduce a professional‑grade floral foam designed to work harder, hold tighter, and support every creative vision — with a little help from our new mascot, H2O Joe, who made a splash on the show floor.

Special shout out to our booth design partners Gilson Graphics & All Occasions Events & Floral, LLC who brought our vision to life!

03/09/2026

🌷 Shoutout to Florists' Review for featuring our new Artesia® WetFōM®! With a tighter grip, Artesia WetFōM helps ensure stems stay in place while designing, installing and traveling. Combined with improved water absorption and retention, it’s the WetFōM professionals can rely on for lasting beauty. 💧🌼

Read more in the comments.