FloraCraft®

05/28/2026

Last Thursday, we celebrated—while FloraCraft’s Independence Day is always worth celebrating, this year carried a deeper meaning for us.
The launch of Artesia WetFōM® represents a major step forward—bringing production in-house and reinforcing our commitment to innovation and quality.
Our teams celebrated together with a cookout, a hands-on make-and-take, and a special appearance from H2O Joe.💧A meaningful day for our team and our future!

05/10/2026

Happy Mother’s Day! 🌸 Purse florals are trending this season, and Artesia WetFōM helps keep every bloom hydrated, beautiful, and gift‑ready. 🌷 Just in time to celebrate. 💐

05/07/2026

Our internal FUNN Committee hosted a flower sale to make Mother’s Day a little extra special—and the baskets were absolutely beautiful.🌸 The blooms from Gustafson's Greenhouse were full, colorful, and hard to resist!🌼Moments like this show what our FUNN Committee is all about: bringing people together, supporting local business, and creating fun perks that make our workplace feel connected and community‑driven. 💐

03/31/2026

No matter the occasion, our Artesia WetFōM® provides an all-purpose, preferred density base to create show-stopping arrangements. 🤩

03/27/2026

The density of Artesia WetFōM® is ready to keep your flowers locked in and looking their best. It soaks quickly and keeps flowers alive for up to eight days. 💧

03/26/2026

Big thanks to the Ludington Daily News for featuring our expanded production and the launch of Artesia® WetFōM®! 🌿 Designed for a stronger stem grip and improved water absorption, Artesia WetFōM helps floral professionals create stunning arrangements with ease.

We’re proud to keep growing innovation — and opportunity —right here in Ludington. 💚

Read the full story in the comments below.

LUDINGTON — FloraCraft has begun in-house production of its proprietary Artesia WetFOM floral foam at a newly constructed, highly automated facility on its Ludington campus, the company announced.

03/20/2026

Our professional-grade Artesia WetFōM is specially formulated for every stem type – large and small, hardy and delicate. And our all-purpose formula ensures stems remain in place while designing, installing or traveling – helping you avoid surprises during deliveries. 💐

03/17/2026

Green with envy! 💚Artesia WetFōM’s color is the darkest green on the market. The deep color turns almost black when soaked, allowing it to seamlessly blend with florals for a more unified arrangement that requires less filler. Happy St. Patrick’s Day ☘

03/14/2026

To prepare for Artesia WetFōM®, we made significant capital investments, including constructing a 34,000-square-foot building equipped with state-of-the-art technology that enables more efficient and cost-effective production. Our team spent years creating a proprietary production method designed for less waste and a lower pH, bringing Artesia WetFōM manufacturing to the US.

03/12/2026

Beyond the Brick: Artesia WetFōM® comes in a variety of pre-cut SHAPES that were created with the busy florist in mind, saving you valuable time while ensuring consistent, professional results. 💯
Shapes come in blocks, balls, cylinders and discs, so whether you're designing event centerpieces, sympathy arrangements or home décor, we've got you covered.