Novalk USA

Novalk USA Novalk USA delivers professional wood coatings backed by real technical support.

We help finishing shops improve quality, consistency, and efficiency through better products and smarter process control.

06/12/2026

⚽🌎 One World Cup. One Team. One Standard.

As the world gets ready for the biggest stage in soccer, we’re reminded that great teams can come from different corners of the globe.

Novalk coatings are rooted in Spain, refined through decades of innovation, and championed every day by professional finishers across the United States.

Different countries. Different cultures. One commitment to quality.

🇪🇸 + 🇺🇸

Rooted in Spain. Championing finishers in America.

High-five to our team member Magnolia for sporting the Novalk Gear!

We’re heading to IWF Atlanta 2026.As North America’s largest woodworking trade show, IWF brings together manufacturers, ...
06/12/2026

We’re heading to IWF Atlanta 2026.

As North America’s largest woodworking trade show, IWF brings together manufacturers, finishers, distributors, equipment suppliers, and industry leaders from across the country—and we’re looking forward to being part of the conversation.

If you’ll be attending, make plans to stop by Booth BC617 (Hall BC, Level 1) and meet the Novalk USA team along with our partners from Spain.

Whether you’re looking to improve your finishing process, troubleshoot production challenges, evaluate new coating technologies, or explore distribution opportunities, we’d welcome the opportunity to connect.

At Novalk USA, we believe successful finishing systems are built on more than just coatings. They require technical support, process knowledge, and a commitment to helping customers achieve consistent results in production.

We’ll also be supporting live coating application and curing demonstrations throughout the show with several industry partners, including:

✔ elevatedfinishing / Schubox Drying Rooms – Booth B4319
✔ Cefla Finishing NorthAmerica – Booth B6773

Additional demonstration details will be announced as we get closer to the show.

We’re actively growing our U.S. distributor network and are always interested in speaking with organizations that share our commitment to technical expertise, customer support, and long-term partnerships.

🎟 Complimentary IWF Guest Passes Available

If you’re planning to attend and would like to visit the Novalk USA booth, send us a message. We have a limited number of free guest passes available and would be happy to help.

📍 Booth BC617 | Hall BC | Level 1
📅 August 25–28, 2026
📍 Atlanta, Georgia

We look forward to seeing everyone in Atlanta.

🚨 **NOVALK KNOWS | TECH TALK THURSDAY**CHECK THE HUMIDITY BEFORE YOU SPRAY**Professional finishers monitor conditions. S...
06/11/2026

🚨 **NOVALK KNOWS | TECH TALK THURSDAY**

CHECK THE HUMIDITY BEFORE YOU SPRAY

**Professional finishers monitor conditions. Successful finishers adapt to them.**

As humidity levels rise across much of the country, finishing conditions can change dramatically from one week to the next.

Whether you're spraying waterborne coatings, pre-cat lacquer, conversion varnish, polyurethane, stains, or sealers, environmental conditions play a bigger role than many finishers realize.

🎯 Finishing Shop Pro Tip

Before you start spraying, take 30 seconds to check:

🌡️ Temperature

💧 Relative Humidity

📱 Local Humidity Forecast

That simple habit can save hours of troubleshooting later.

⚠️ High Humidity Can Contribute To:

☁️ Blushing or whitening

⏳ Slower dry times

🔒 Solvent entrapment

🪵 Poor sanding characteristics

🎨 Appearance inconsistencies

✅ When Humidity Is Elevated:

✔️ Consider a slower solvent package or retarder where appropriate

✔️ Increase flash times

✔️ Improve airflow and ventilation

✔️ Review catalyst requirements for applicable 2K systems

💰 The Cheapest Tool In Your Finishing Department

A $10 magnetic hygrometer may be one of the best investments you can make.

Mount one on every spray booth and monitor:

🌡️ Temperature

💧 Relative Humidity

Small investment. Big payoff.

🌎 Remember:

**Humidity affects evaporation.**

**Evaporation affects finish quality.**

The environment is part of your finishing system.

**Know the conditions. Plan accordingly. Spray smarter.**

06/09/2026

🔥 OVER 100 FINISHING PROFESSIONALS.

🔥 One day.

🔥 One family-owned distributor.

Friday wasn’t just another open house.

It was a reminder that relationships, service, technical knowledge, and genuine support still matter in this industry.

Despite less-than-perfect weather, more than 100 wood finishing professionals, cabinet manufacturers, millwork shops, furniture builders, and industry partners came through the doors at HQ Paint Company to see the latest coating, application, sanding, and curing technologies available to help them grow their businesses.

What makes HQ Paint different isn’t the size of the building.

It’s the people.

Nathan and Janina Marsh have built something special—a family-owned company that treats customers like partners and backs every product they sell with real-world knowledge, technical support, and service that is becoming increasingly rare in today’s market.

We're also proud to call Nathan and Janina our friends. Being around good people makes everyone better, and their commitment to customers, employees, and doing things the right way is a big reason why HQ Paint continues to grow and earn the trust of so many finishing professionals.

When you combine that commitment with the technology, innovation, and support behind Novalk USA, you create something powerful.

The best products.

The best service.

The best support.

Serving manufacturers and finishers throughout Western Michigan, Central Michigan, Northern Indiana, and beyond.

And we’re just getting started.

At the rate we’re growing, who knows what’s next.

A huge thank you to HQ Paint, Cefla/SunSpot Technologies, our industry partners, and everyone who took time out of their day to attend.

The future of finishing is bright.

And Friday proved it.

🚨 TOMORROW! 🚨We're all set up and ready to welcome everyone to the HQ Paint Company + Novalk USA Summer Open House in Gr...
06/05/2026

🚨 TOMORROW! 🚨

We're all set up and ready to welcome everyone to the HQ Paint Company + Novalk USA Summer Open House in Grand Rapids, Michigan.

It's been a tremendous amount of work getting everything prepared, and we're excited to spend the day talking coatings, finishing technology, curing systems, troubleshooting, process improvements, and helping manufacturers solve real-world finishing challenges.

🎁 We'll also be giving away FOUR Novalk USA Technology Experience Kits throughout the event, including:

✅ Waterborne Refinisher Pigmented System
✅ Natural Effect Acrylic Clear System
✅ 2K Polyurethane Pigmented System
✅ High Gloss Polyacrylic Clear System

Plus:

🔥 Live curing demonstrations from the SunSpot Catalytic Infrared Roadshow

🔥 European wood coating technology

🔥 Technical discussions and troubleshooting

🔥 Product demonstrations

🔥 Great food, great conversations, and a chance to connect with fellow finishers and manufacturers

📍 HQ Paint Company
3455 3 Mile Rd NW
Grand Rapids, MI 49534

🗓 June 5, 2026
🕘 9:30 AM – 4:00 PM

Thank you to everyone who has supported Novalk USA, HQ Paint Company, and our growing network of distributors and finishing professionals. We appreciate it more than you know.

Looking forward to seeing everyone tomorrow.

🧠 NOVALK KNOWS | TECH TALK THURSDAY⚠️ The Hidden Dangers of Over-Reducing CoatingsOne of the most common habits in finis...
06/04/2026

🧠 NOVALK KNOWS | TECH TALK THURSDAY

⚠️ The Hidden Dangers of Over-Reducing Coatings

One of the most common habits in finishing shops is adding extra reducer because:
➡️ “It sprays nicer”
➡️ “It flows better”
➡️ “It lays down smoother”

But over-reducing coatings can quietly create a LONG list of problems downstream.

⚠️ Possible Issues From Excessive Reduction:
• Lower film build
• Reduced hiding power
• Sheen inconsistency
• Increased shrink-back
• Slower cure times
• Weaker durability
• Adhesion problems
• More moisture sensitivity
• Poor edge coverage

In many cases, the finish may LOOK good initially…
but performance suffers later.

This becomes especially critical with:
✔️ Pigmented systems
✔️ Low sheen finishes
✔️ Waterborne coatings
✔️ Fast production environments
✔️ High-build systems

💡 Remember:
A coating is engineered to perform within a certain viscosity and solids range.

Once you move too far outside those targets, you’re no longer evaluating the product as designed.

Yes — proper reduction absolutely matters.

But MORE reduction does not automatically equal BETTER performance.

The goal is controlled application and repeatable process conditions — not simply making the coating “feel easier” to spray.

Consistency wins.

🚨⏰ 48 HOURS TO GO! ⏰🚨🔥 HQ Paint Company + Novalk USA Summer Open House 🔥📅 Friday, June 5, 2026🕘 9:30 AM – 4:00 PM📍 3455 ...
06/04/2026

🚨⏰ 48 HOURS TO GO! ⏰🚨

🔥 HQ Paint Company + Novalk USA Summer Open House 🔥

📅 Friday, June 5, 2026
🕘 9:30 AM – 4:00 PM
📍 3455 Three Mile Rd NW, Grand Rapids, MI

🎯 Fighting any of these finishing challenges?

❌ Orange peel
❌ Slow dry times
❌ Adhesion failures
❌ Blocking
❌ Yellowing
❌ Durability concerns
❌ Production bottlenecks

Let’s talk about it.

We’ll be discussing how modern European 1K/2K waterborne coatings paired with gas catalytic IR curing technology are helping manufacturers improve throughput, reduce dry times, and achieve more consistent finishing results.

🔥 Live coating demonstrations
🔥 SunSpot Roadshow gas catalytic IR curing demos
🔥 Finishing troubleshooting & Q&A
🔥 Process improvement discussions
🔥 Lunch, giveaways & raffle prizes

🎁 Attendees will also have the opportunity to win several Novalk Technology Experience Kits.

Bring your questions. Bring your challenges.

We’ll bring the solutions.

See you Friday! 👊

🔵 NOVALK KNOWS | TUESDAY PRODUCT HIGHLIGHT 🔵NFH15910B PRE-CATALYZED WHITE PRIMERThe wood coatings industry is currently ...
06/02/2026

🔵 NOVALK KNOWS | TUESDAY PRODUCT HIGHLIGHT 🔵

NFH15910B PRE-CATALYZED WHITE PRIMER

The wood coatings industry is currently experiencing significant raw material feedstock constraints surrounding nitrocellulose resins commonly used in many domestic pre-catalyzed coating systems.

As supply challenges continue to impact portions of the market, now may be a better time than ever to explore premium European coating technology. 🇪🇸

Our NFH15910B Pre-Catalyzed White Primer has been extremely well received thanks to its combination of:

✔ Exceptional sanding
✔ High build & coverage
✔ Fast dry times
✔ Great vertical hang
✔ Smooth sprayability
✔ Excellent hardness & durability
✔ Reduced yellowing tendencies
✔ Outstanding MDF performance

Unlike many commodity-style pre-cats, our formulation approach places a much heavier emphasis on advanced melamine resin technology for improved long-term performance and film durability.

💡 Great for:
• Kitchen & bath cabinetry
• MDF components
• Residential & commercial furniture
• Pigmented finishing systems
• High-production environments

✅ High solids
✅ KCMA performance
✅ NovoTint compatible
✅ Professional-grade performance

When consistency, performance, and reliability matter — formulation quality matters.

🔥 HQ Paint Company + Novalk USA Summer Open House 🔥📍3455 Three Mile Rd NW, Grand Rapids, MI📅 June 5, 2026🕘 9:30 AM – 4:0...
06/01/2026

🔥 HQ Paint Company + Novalk USA Summer Open House 🔥

📍3455 Three Mile Rd NW, Grand Rapids, MI
📅 June 5, 2026
🕘 9:30 AM – 4:00 PM

🎯 What's your biggest finishing challenge?

Orange peel.

Slow dry times.

Adhesion failures.

Blocking.

Yellowing.

Poor durability.

Production bottlenecks.

Bring us your questions.

One of the things we're most excited to discuss is how modern European 1K/2K waterborne coatings paired with gas catalytic IR curing technology are helping manufacturers improve throughput, reduce dry times, and achieve more consistent finishing results.

We'll have our friends from the SunSpot Roadshow on-site running live demonstrations throughout the day, along with plenty of opportunities to discuss coatings, application methods, curing technology, and process improvements.

🎁 We'll also be raffling off several Novalk Technology Experience Kits, giving attendees an opportunity to evaluate new technologies and put them to work in their own shops.

No sales pitch.

Just real conversations about helping manufacturers grow, compete, and succeed.

Hope to see you there.

Sometimes the best way to remember what our customers do every day is to jump into a project yourself.A simple dining ta...
05/31/2026

Sometimes the best way to remember what our customers do every day is to jump into a project yourself.

A simple dining table refinishing project this weekend quickly turned into a garage full of dust, a pile of SurfPrep abrasives, and a fresh appreciation for the work that goes into getting a great finish.

The cabinet makers, finishers, refinishers, and woodworkers we work with all the time make it look easy on social media. But the truth is, getting those clean, consistent results takes a lot of skill, patience, experience, and hard work.

We’re grateful for the trust our customers put in Novalk USA products and thankful for awesome partners like surfprepsanding who help make projects like this happen.

To everyone sanding, spraying, finishing, and delivering quality work every day—thank you. We appreciate everything you do, and we’re proud to be a small part of your success.

Address

361 W Longview Avenue
Mansfield, OH
44903

Opening Hours

Monday 7:30am - 4pm
Tuesday 7:30am - 4pm
Wednesday 7:30am - 4pm
Thursday 7:30am - 4pm
Friday 7:30am - 4pm

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