10/09/2026
The most expensive place to find a design problem is on the factory floor.
Every automation project starts with questions. Will the process work? Will it hit rate? How will the controls, the robots, and the product behave together? That uncertainty is a natural part of building something that doesn't exist yet.
What's exciting right now is how much of it we can answer earlier. With Emulate3D, our team can watch a machine run as a digital model before the physical one exists, exploring sequence, motion, timing, and access while changes are still easy to make.
So here's a question worth asking: what if the first time your machine ran wasn't after you built it?
That's the idea behind what we're bringing to Automation Fair. Identify the risk. Engineer it out.
Rockwell Automation, Inc.
Watch the Emulate3D model of our TrayTender 2.0: https://loom.ly/cNBuO5Q