06/09/2026
Another Olympic Supply History Lesson for today!
Remember when we said baseball played a role in Olympic Supply's history?
We weren't kidding.
One of the more interesting branches of the OSCO family tree leads directly to Ken Keltner, the All-Star third baseman for the Cleveland Indians who is forever linked to ending Joe DiMaggio's famous 56-game hitting streak.
But to the Goniu family, Ken was more than a baseball player.
After marrying Evelyn Goniu, sister of founder Alphonse Goniu, Ken became part of the family and later partnered with Al through Ken Keltner Sales during Olympic Supply's early years - building partnerships and the developing what's known today as the Olympic Supply Standard.
The decades have passed. Families have grown. Generations have come and gone. While the direct connection between the Goniu and Keltner families has naturally become more distant, the story remains part of Olympic Supply's history.
In fact, one piece of that history still survives today. The original Olympic Supply sign bearing the Ken Keltner Sales name still hangs in the northern Wisconsin home of one of Alphonse Goniu's granddaughters—a small reminder of the partnership and family ties that helped shape the company in its earliest days.
And perhaps history has a way of repeating itself.
Today, Cassidy Goniu—the 5th generation of the Goniu family connected to Olympic Supply and daughter of Brian and Jess—loves two things: softball and bicycles.
Maybe that's no coincidence.
After all, baseball and bicycles are two of America's great traditions. For nearly 80 years, both have had a place in the story of Olympic Supply.
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Some connections fade with time. Others just find new ways to continue.
