10/10/2022
In declaring bankruptcy for Pink Energy, I want to send a heartfelt apology to all of our customers, employees, their families and the vendors that believed in us and can no longer rely on Pink Energy moving forward. It is devastating to know how much disruption and hurt this has caused, and I want to acknowledge and recognize that.
Pink Energy was not perfect as a business, and we own that. We did however go into business in 2014 to do right by our customers while helping them make the transition to solar and energy efficiency. Our track record showed many years of great success and customer satisfaction in the industry. We never anticipated, nor were we prepared for the flood of Generac SnapRS malfunctions at a rate of over 40 percent, while at the same time handling our own standard customer service inquires. It became an enormous strain on our team and our resources. The influx of equipment problems and complaints literally crippled our ability to handle all customers issues in a timely and effective manner. That keeps me up at night.
Generac finally acknowledged the 40+ percent failure rate of the SnapRS, causing tens of thousands of our systems to malfunction. But their lack of transparency from the onset was detrimental to our business. The calls for service at Pink Energy snowballed from about 800 calls a month to receiving 30,000-plus customer phone calls a month, and we began fighting an uphill battle from which we could not recover. We executed three rounds of painful layoffs while still trying to find a way to continue helping customers amid dwindling sales stemming from the equipment malfunctions and negativity. Understandably the media was focused on sharing negative customer stories, but sadly we didn’t get the opportunity to share the role Generac played in the customer complaints and the systems not working properly. In the final weeks the executive team used personal means to meet payroll, but with hundreds of employees and vendors, and millions of dollars in overhead it was simply not possible to keep up. On behalf of our customers we are still demanding that Generac initiate a recall
We understand the hurt and offer our sincerest apologies
