06/04/2026
A founder recently asked me for a meeting.
What started as a founder-to-founder conversation quickly turned into something else.
He assumed I was his ideal customer without researching my company stage.
He's selling to seed-stage startups.
I'm currently building a pre-seed company.
Then he asked about my go-to-market strategy.
As a former CMO, I explained that many of our processes are already automated and that I've trained my marketing intern to use AI tools effectively.
The next question was:
"Can you help me with my go-to-market?"
And that's where I realized something.
Too many founders show up to meetings without doing their homework.
According to multiple startup ecosystem studies, referrals, introductions, and founder networks are among the highest-performing sources of startup opportunities.
Yet many founders waste those opportunities by treating every meeting as a sales call or a free consulting session.
The best founder conversations start with research.
Know who you're meeting.
Understand their background.
Understand their stage.
Understand how you can help them before thinking about what they can do for you.
One of the values I learned through Startup Grind is simple:
Give first.
But give first doesn't mean unlimited free consulting.
It means showing up prepared, creating mutual value, and respecting the expertise sitting across from you.
Founders: what's your biggest networking pet peeve?