Eugina Jordan

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Eugina Jordan Eugina Jordan is a former telecom CMO, turned AI startup founder and CEO of YOUnifiedAI with 24 patents.

Disrupt bound. ✈️ Pitch packed. Comfortable shoes ready. Butterflies fully operational.At 56, I’m heading to San Francis...
10/10/2026

Disrupt bound. ✈️ Pitch packed. Comfortable shoes ready. Butterflies fully operational.

At 56, I’m heading to San Francisco with YOUnifiedAI, selected for ’s Startup Battlefield 200.

From receptionist to CMO to founder. Some days, even I need a minute to take that in.

Here’s why being in that room matters.

Through September 2026, companies with at least one female founder accounted for just 19% of U.S. venture capital deals. All-female founding teams received only 0.7% of the dollars, according to PitchBook and NVCA.

We’re building. Getting access is still hard.

So this is an incredible opportunity to meet people, pitch what we’ve built, connect with potential customers and partners—and celebrate how far we’ve come.

Behind YOUnifiedAI are a team, paying customers, and a lot of days spent figuring things out. We’re making AI useful for business owners who don’t have an IT department or time for another technology project.

As founders, we spend so much time looking at the next milestone that we forget to recognize the ones we’ve reached.

This week, I’m giving myself permission to feel proud. Then I’m getting back to work.

If you’re at TechCrunch Disrupt, come meet us. I’d love to hear what you’re building, too. 💚

10/09/2026

A CTO I worked with 20 years ago says technology matters more than distribution.

Twenty years later, we’re still having the same argument. 😂

I went from receptionist to CMO to founder. I hold 24 patents and applications. And I know customers don’t magically appear because you built something brilliant.

AI makes building easier. Finding the right buyers, earning their trust, and getting them to pay? Still your homework.

Team technology or team distribution? 👇

10/08/2026

When I bought my first computer with my tax refund, I couldn’t have imagined where it would lead.

Years later, watching business owners lose their evenings to manual work gave everything I’d learned a new purpose.

This is the story behind YOUnifiedAI—and how we ended up heading to TechCrunch Startup Battlefield 200. We’re incredibly proud to be part of it. ❤️

The reason I finally applied? That comes at the end.

Come meet us at Disrupt, booth #44! Get 50% off tickets through the link in my bio.

10/06/2026

When OpenAI and Meta move into your space, you pay attention.

Dots and Muse are potentially serious competitors. They also validate why we started building YOUnifiedAI 18 months ago.

Our customers are franchise and small business owners. They need to find missing invoices, reconcile records, and get workflows running across their existing apps.

They’re already managing payroll, technicians, and customers. “Congratulations, you’re now an AI engineer” wasn’t on their wish list. 😂

That’s the work we’re focused on. Want to see a demo? DM me.

10/05/2026

We built for small businesses and franchise owners—including plumbers.

Because after a day fixing everyone else’s leaks, you shouldn’t have to spend your evening figuring out which completed jobs never made it into your invoicing system.

You handle the pipes. We help connect the dots across your business apps.

Know a plumbing business owner? Send them this. 😂

10/03/2026

Disrupt hasn’t even happened yet, and we’re already better because of it.

Preparing for TechCrunch Startup Battlefield 200 has pushed us to sharpen what we’re building and how we explain it. When you have two minutes, every word has to earn its place. 😂

But the work goes deeper than the pitch. It makes you look harder at the problem you solve, who you serve, and why your work matters.

TechCrunch sets a high bar for the tech community. Being challenged to meet it is, to me, already part of the prize.

So here’s my pitch. Tell me: is it clear what YOUnifiedAI does and who we help? Where did I lose you?

And if you’re coming to Disrupt, come meet us at booth #44! Here is a link for 50% off tickets: https://techcrunch.com/events/techcrunch-disrupt/tickets/?utm_source=tc&utm_medium=sb200&utm_campaign=BF200&utm_content=sb200&promo=sb200_50&display=TRUE

10/02/2026

AI costs are FALLING. 📉

And not by a little.

Epoch AI estimates that the cost of achieving the same level of AI performance has been dropping around **47% per quarter — roughly 13X per year.**

We've watched major models get dramatically cheaper. Some inference is now priced in CENTS per million tokens.

For startups, that is HUGE.

Things that were simply too expensive to automate 18 months ago may suddenly be economically viable.

BUT… you knew there was a but. 😂

**AI models are getting cheaper while AI systems are getting more complicated.**

We went from:

Prompt → answer.

To:

Prompt → reasoning → tool call → another system → data → reasoning → search → another tool → validation → retry → answer.

And maybe another retry because apparently our agent had other plans. 😂

So the number founders need to watch isn't just **cost per million tokens.**

It's:

💰 **COST PER COMPLETED CUSTOMER OUTCOME.**

How much did it actually cost your system to answer the question, reconcile the records, complete the workflow or execute the task?

Cheap intelligence is going to unlock an enormous amount of innovation.

But cheap tokens ≠ automatically cheap AI.

That's the GOTCHA.

10/01/2026

I have a little conference FOMO already. 😂

My friend Anne Murphy and She Leads AI are bringing women together for CREATE, October 16–18 in Salt Lake City, and I really wish I could be there.

I respect Anne for the work she puts into this community. The introductions, the conversations, the opportunities to learn together. Those things take time and care, and she keeps showing up.

CREATE has hands-on AI building, conversations about teaching AI and growing a business, and an Analog Art Lab. Paint and printmaking between AI sessions? Yes, please. ❤️

As a woman building an AI company, I know how much it means to find people you can talk through an idea with—or admit you’re stuck.

I’ll be in San Francisco for TechCrunch Disrupt that week, so I’m cheering from there. If you can get to CREATE, go have a conversation that turns into something wonderful. And tell Anne I sent you!

Details: sheleadsai.ai

09/30/2026

A year ago, I would have looked at my to-do list and said, “I need to hire six people.”

Now I say, “Okay, which AI is still awake?” 😂

In the past few weeks, I’ve turned meeting notes into a product feature list, built a website in about an hour, set up a campaign automation, and created three presentations in roughly three hours.

Why three hours? Claude ran out of tokens. I refused to pay more, went over to Chatty, and started working on a simple contract instead. Resourceful or stubborn? Yes.

And before anyone says it: I know I’m not a lawyer. But I’ve spent decades reading and negotiating agreements. I even negotiated a huge partnership contract in six hours back in the pre-AI days. I’ll tell you that story another time. 😂

The biggest win, though, had nothing to do with a website or a presentation.

I worked through the steps to register for EDGAR and file our Form D with the SEC. Forms. Instructions. New terminology. Notarization. A whole lot of “Wait, what does this mean?” AI helped me take it one step at a time. I made the decisions, completed the process, and got that beautiful **accepted** confirmation.

At 56, I finally felt like a grown-up CEO. 🤣

I was a CMO before I became a founder. I know when a campaign is weak or a deck is all pretty pictures and no story. That experience lets me use AI to do more work—and better work—in a day than I could have imagined a year ago.

But my favorite skill is still the one I use when I close the laptop: sitting with another human being, listening to what’s going on, and understanding what they really need.

Tell me: what have you done with AI lately that made you stop and say, “Wait, I did that?”

They say AI will replace us all. I’d like to see it replace *this* level of gesturing. 😂First workshop of the YOUnifiedA...
09/29/2026

They say AI will replace us all. I’d like to see it replace *this* level of gesturing. 😂

First workshop of the YOUnifiedAI roadshow is done! We had a small group at eMYRge today, and they came ready to talk. Great questions, real examples from their businesses, and the kind of back and forth that makes me forget I’m supposed to be following slides.

Thank you to everyone who came and made our first stop such a fun one. I left with more energy than I walked in with.

Greenville, you’re next on October 6. Consider this fair warning to sit outside arm’s reach. 🙌

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