Church Road Marketing

01/19/2021

SOLAR PROS: Who’s Running $0 Down/No Upfront Costs Incentives?

We’ve crushed ads in 5+ states by marketing this EXACT incentive in recent weeks. 😳🌞

10/19/2020

Roofing & Solar Pros: 'The fortune is in the follow-up.'

But for companies who have never explored follow-up in their sales process (or at least, automated follow-up that you don't have to touch)... it can seem a bit confusing.

In this quick video, I talk about how to run some killer follow-up and how simple SMS texts & emails - sent to a new lead...can add rocket fuel to your revenue in 2020 & beyond.

To your success this week.
Olly
Church Road
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Note: are you looking for a team to send you 30 or more company-exclusive, pre-vetted homeowner leads for your roofing or solar business?

(And further, a team that follows up with those homeowners as if they were our OWN customers?)

Hop on a 10 minute call with us, where we'll discuss our framework in-depth - and how we can guarantee results for you & your team.

https://bit.ly/3nBTkZ1
https://bit.ly/3nBTkZ1

10/16/2020

Roofing & Solar Pros: here's the ONE thing you should be looking for BEFORE you work with a marketing team.

A common issue we're seeing is that companies have been 'burnt' by marketers in the past. So if you want to hire a marketer, how do you avoid this?

By hiring a team that will take the fall if they don't deliver.

A team that guarantees results.

This way, by signing the deal you're literally making money REGARDLESS. Either in the form of new business, or with compensation from the company you hired.

Church Road's Clockwork Enquiries framework guarantees 20-30 company-exclusive, pre-vetted homeowners for roofing or solar companies every month. If we don't deliver, we refund the fee + award $500 for your time.

Why do we make this offer? Because we don't like our clients losing. Our job is to generate companies more revenue.

(And we like living dangerously.)

Looking to explore marketing services without the possibilty of 'getting burnt'? Schedule a 10 minute call with us:

https://bit.ly/3nBTkZ1

Have a great week everyone.
Olly
Church Road | Clockwork Enquiries

10/12/2020

Roofing & Solar Pros - here’s to a great week ahead.

The office is looking a little different during COVID...

I wanted to share some thoughts on the current ‘lead generation’ landscape, and how ONE mindset shift might be the secret weapon to filling your calendar.

We’ve been getting a few questions about Facebook in particular, and how you can approach the platform to add a new dimension to your company.

As always, my inbox is open for a conversation and if you’d like to schedule a call with the team, be sure to click below:

https://bit.ly/3nBTkZ1

Have a great week everyone.

Olly
Church Road | Clockwork Enquiries

09/14/2020

7-Figure Roofing Sales: The ONE Thing

You’re building good-will in the community. You’re providing homeowners with solid, honest work.

But perhaps you’re relying on unpredictable means of generating new projects.
..Maybe you just want to add a new dimension to your sales process.

https://churchroad.co/schedule-a-call/

When we started our company, we wanted to solve ONE problem in the industry. Tell me if this is you:

1. Dealing with cold, dead leads.

The No.1 gripe from roofing companies & contractors nationwide is lead quality. HomeAdvisor, Thumbtack or Angie’s List send you a handful of leads. This is a good place to be.

But you reach out to them...

Direct mail. Phone calls. Door-knocks.

Crickets.

The homeowner doesn’t: a) need your service, b) know about your company, c) has ALREADY chosen a solution (perhaps a competitor.)

Clockwork Enquiries is launching an attack on cold, dead ‘leads.’

= Company-exclusive, qualified homeowners generated DIRECTLY via your company name, branding, goodwill and logo.

The deals close like butter because they chose YOU & your company. They haven’t been hounded by 6 or your competitors.

A unique, friendly back-end follow-up system that warms up homeowners IMMEDIATELY.

SMS follow-up, email follow-up. Turning homeowners into closed projects like clockwork.

Questions about how we can explode your lead generation process? Get in touch below, or schedule a call:

https://churchroad.co/schedule-a-call/

09/11/2020

64 Company-Exclusive Replacement enquiries - scaling this contractor to 7 figures. 👇🏼

Excited to share this recent success. We’re scaling this company’s residential bookings to the moon.

Despite serving primarily US roofers, we took a Canadian contractor from 0 to 60 enquiries in a few weeks using our framework.

300%+ return on investment with a handful of closed deals. We built out warm follow-up to ensure the closed homeowners left a positive review.

What does Clockwork Enquiries mean for a roofing company? 👇🏼

1. Company-exclusive homeowners. (The homeowners info belongs to you. We never share info or leads with local competitors.)

2. Robust marketing system to generate consistent repair/replacement enquiries like clockwork.

3. ‘Review Harvest’™️ system that allows us to pick up five-star Google and Facebook reviews from homeowners you’ve already served.

Super excited for the coming months. If you’re running a 6-figure roofing company or below and want to scale, get in touch with me.

Or, book a call with us at:

https://churchroad.co/schedule-a-call/

07/07/2020

The most essential shift any roofing firm owner can make when it comes to digital marketing:

Mindset.

It sounds silly, but when we started our journey as an agency, it seemed impossible to show roofers & contractors the VALUE of Google & Facebook ads.

Which is exactly why we make the process hands-on, personalised and done-for-you.

Once the mindset change takes place - from naturally sceptical to an OPEN mind, you’re already ahead of your area’s competitors.

In the UK, Google & Facebook ads are incredibly undervalued, and with the right team behind your campaigns, you’ll be able to dominate your serviceable area.

07/03/2020

There’s 3 crucial elements to profitable roofing campaigns on Facebook & Google:

1. The perfect advert

A roofing ad needs to be short, punchy, and targeted directly at your community. You need to make sure that the ad shows off your expertise and experience as a firm, what you offer, and what a potential customer can expect from your service.

2. A high-performing website

Also known as a ‘landing page’ the webpage your potential customers land on really, really matters.

You need to ensure that your roofing firm’s webpage is fast, simple, clean and effective at bringing the customer from enquiry to phone call.

3. A killer follow-up system

Did you know that a lead that is contacted within 5 minutes of leaving their details, they’re 400% more likely to buy from you?

That’s why every potential roofing customer needs a quick text to let them know you’ll be in touch. For the firms we work with, we also write them a bespoke sequence of emails to really warm up the person who enquired.

This way, you’re getting to know the prospect before you even turn up to their property.

07/02/2020

Here's to the roofing & solar contractors currently working teeth and nail to keep homeowners happy amidst all the chaos of lockdown.

Our team are working remotely at the moment, planning campaigns for firms both US-based and international.

We wanted to extend our best wishes to all firms & contractors keeping business flowing at the moment. Times are unprecedented but we will make it.

Sending support and keep it up.

Olly
churchroad.co

06/24/2020

IMPORTANT: As business owners, you may be naturally sceptical of online advertising, and it’s easy to pass Facebook & Google off as:

1) A scam
2) A waste of time/resources
3) A marketing avenue that ‘won’t work for you.’

And each of these points are valid, reasonable concerns.

But growing your firm online starts with one thing: a mind-set shift.

We take our clients from scepticism and uncertainty —> to advocation and excitement for digital marketing.

Once firms take this step and approach digital marketing with an open mind, incredible things can happen:

68 quotations in 5 months.
https://churchroad.co/client-case-study-1/

42 quotations in 4 months.
https://churchroad.co/client-case-study-2/

67 leads, 15X return on investment in 3 months.
https://churchroad.co/client-case-study-3/

These are just a handful of our success stories, and our community aims to do two thing. One, to provide you with the tools and knowledge so you can implement these strategies for your firm. And two, the open-door policy to any firm that wishes to take the next step but wants the service done for them. (Which is where we come in.)

If you think our business would be a good fit, schedule a call.

https://churchroad.co/schedule-a-call/

0758 5509 647 Schedule a call with us. Choose a time that’s best for you and provide us with some details.