Chalice Custom Algorithms

06/06/2024

🎉 Meet William Cichowski, our latest ML Engineer at Chalice! 🎉

A world-class talent (according to our CEO), Will loves exploring foundational models and learning new technologies. Off the clock, he’s dominating pick-up basketball games and poker tables. This shoutout is 6 months late - but he’s always been #1 in our hearts. Welcome, Will!

06/05/2024

Chalice’s newest Snowflake app is almost here! ❄🏂

This AI-powered bid optimization tech predicts the lowest winning open-exchange bid while maintaining pace and quality—no API access or permissions needed. Be the first to try it (and experience custom algorithms at the touch of a button!) by joining the waitlist now! 👇

https://www.chalice.ai/tvb-waitlist

05/20/2024

✨ Welcome Pallavi Jain to the team as our new Business Analyst! ✨

Pallavi is a self-proclaimed newsletter ju**ie who loves to read and stay informed - safe to say she'll fit right in! We can't wait to see what her enthusiasm and zest for knowledge will bring to Chalice.

05/17/2024

Ever struggled to navigate the tension between brand and direct response? We feel that. Chalice CEO Adam Heimlich breaks down how we got here (and how to solve it!) in his educational series "Beyond Bias", now on YouTube. 🧘‍♀️

Watch the series:
https://www.youtube.com/watch?v=QNU5su48iGI&list=PLg6s1l6HH7w-0rGGcqXTBsWwulBU4JrRr

05/15/2024

We're not saying chocolate is the secret to success, but... who are we kidding? It totally is! 🍫😉

Massive cheers to The Hershey Company for clinching Best Custom Advertising alongside the Chalice team at the . Here's to sweet victories and even sweeter partnerships!

05/07/2024

Are you attending AdExchanger's Programmatic IO in Las Vegas this month?

Be sure to check out Chalice VP Data Science Tylynn Pettrey's session, Custom Algorithms 101! This session breaks down the deployment of niche models trained on proprietary data for custom KPIs.

Hope to see you there!

05/01/2024

🔎 Ever been curious about AI in advertising?

Chalice CEO Adam Heimlich's new video series, Beyond Bias, drops TODAY on Youtube! This series digs into a wide range of marketing topics, including:

💥How advertising algorithms work
💥The difference between software for brand vs direct response advertising
💥How humans can work alongside AI for better outcomes

Whatever your level of industry knowledge, the series aims to educate and inspire questions for the future of advertising.

Watch now:

Part 1 of the educational series.

04/23/2024

Please join us for a virtual discussion on custom AI for , hosted by VAB, featuring our friends at Rain the Growth Agency . 📺✨

We'll share how a modern approach to TV buying that incorporates Premium CTV and advertiser-powered AI can lead to upper and lower funnel outcomes.

Register now: https://thevab.com/vab-happenings/spotlight-2024?utm_medium=email&_hsmi=2&utm_content=2&utm_source=hs_email

04/22/2024

Reducing your brand's carbon footprint improves programmatic performance, plain and simple.

Our free carbon assessment is available 365 days a year, using your choice of Scope3 or other sustainability partners.

Earth Day is every day. 🏆🌿

04/19/2024

Curious how The Hershey Company used AI to drive their bottom line?

Read the full case study: https://docsend.com/view/h88hvp4penxhrz5t

04/11/2024

We're proud to share that our very own VP of Data Science, Tylynn Pettrey, has been named one of Business Insider's 33 Rising Stars of Adtech! ⭐ Congrats, Tylynn!

https://www.businessinsider.com/rising-stars-of-adtech-solving-toughest-challenges-2024-4

04/09/2024

See what's POSSIBLE with AI!

This will be an exciting discussion of how custom AI lead to tangible business results for The Hershey Company.