09/30/2026
Most of us already know what supports better health, but the challenge is making those behaviors part of daily life. And today Thrive Global and Deloitte are launching a strategic relationship that makes it easier for people to move from awareness to action so they can build healthier habits and improve their health — one Microstep at a time.
Currently, most U.S. healthcare spending is reactive, focused on treating illnesses and conditions after they occur. But Deloitte estimates that proactive “well-care” could save the country up to $2.2 trillion a year in medical and pharmacy costs. This number captures the enormous opportunity we have to move the needle.
By bringing together Thrive’s AI-powered behavior change platform and Deloitte’s experience in health care transformation, data and analytics, digital innovation and large-scale implementation, we’ll help organizations harness the science-backed power of our daily behaviors — food, movement, sleep, stress management and connection — and scale behavior change to help people build healthier habits and routines. And starting in October, Deloitte will incorporate Thrive content across key areas of health into the wellbeing resources available to its U.S. workforce.
Learn more about how Thrive Global and Deloitte are helping organizations support health and wellbeing through behavior change here: http://thriveglobal.com/deloitte