Entrupy

Entrupy Helping businesses authenticate luxury designer items, anywhere, anytime!
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Your "excellent" isn't the same as theirs. Your "like new" means something different across the street.Without a standar...
05/28/2026

Your "excellent" isn't the same as theirs. Your "like new" means something different across the street.

Without a standardized grading system, you're losing sales, fielding returns, and eroding trust.

→ MarketGrade by Entrupy gives every item the same language, so buyers know exactly what they're getting, and you close more deals with confidence.

​Resellers, pawn shops & marketplaces: MarketEdge is your new standard.

​✨Free for all Entrupy users. Tap link in bio to learn more.

Authenticity used to be assumed in luxury. Now it has to be verified. Swipe through.✒️Yola Robert for
05/27/2026

Authenticity used to be assumed in luxury. Now it has to be verified. Swipe through.

✒️Yola Robert for

05/18/2026

Years in the making ⚡️ Today, we’re changing everything.

✅ No device
✅ One app covers every category
✅ Unlimited users
✅ Sliding token-based pricing
✅ Lower authentication costs for lower-value items
✅ Faster, easier authentication workflows
✅ Personalized account dashboard
✅ Free Market Edge access
✅ Same financial guarantee
✅ Same 99.86% accuracy

Authentication now runs straight from your phone.

This is a new Entrupy.

Deep dive to come.

There's a reason consumers trust an online marketplace more than a blanket on a Manhattan sidewalk, but that trust is be...
05/07/2026

There's a reason consumers trust an online marketplace more than a blanket on a Manhattan sidewalk, but that trust is being exploited.

Our 2026 State of the Fake report analyzed authentication requests on goods valued at $3.7 billion in 2025 alone, and the problem keeps accelerating.

From CEO Vidyuth Srinivasan: "The speed of the counterfeit cycle has created even more distrust in both unorganized and regulated markets alike. This is evidenced by the increasing number of retailers, who are known for their trustworthy supply chains, scrambling to protect their supply chains and reputations."

The era of assuming your supply chain speaks for itself is over.

​→ If you’re in the business of resale, you can’t afford NOT to read the 2026 State of the Fake report.

🚨 New streetwear heat just dropped in the Entrupy app.↪Stüssy, The North Face, and Skylrk are now supported.Attn: Resell...
04/29/2026

🚨 New streetwear heat just dropped in the Entrupy app.

↪Stüssy, The North Face, and Skylrk are now supported.

Attn: Resellers, pawn shops, and marketplaces. Apparel is the fastest growing category in resale. Start authenticating with 99.86% accuracy today.

One night. Los Angeles. We brought together media, journalists, and industry voices to unveil the State of the Fake™, ou...
04/28/2026

One night. Los Angeles. We brought together media, journalists, and industry voices to unveil the State of the Fake™, our deepest dive yet into the counterfeit economy and what it is actually costing resellers, brands, and buyers.

The conversations were real. The counterfeits we talked about were not.

→ Our team spent months pulling apart the data, tracking fake market trends, and building a report that does not pull punches. Where fakes are moving. How they are getting smarter. What it means for anyone buying, selling, or authenticating product today.

This report was built for the resellers, the collectors, the platforms, and the brands who are tired of guessing.

And we are not done. More data. More trends. More of what the counterfeit market does not want you to know. Coming soon.📈

If you were in the room, thank you. If you were not, the report is out now and it is worth your time.

2026 is forecasted to be one of resale's biggest years yet. More volume means more risk. More risk means more counterfei...
04/27/2026

2026 is forecasted to be one of resale's biggest years yet. More volume means more risk. More risk means more counterfeits. And more counterfeits mean the sellers that can't prove authenticity get left behind.

It only takes one fake bag to lose a VIP client forever, torch your reputation, or squash trust you spent years building.

We’re continuing to develop the tools our community needs to survive this.

→What else do you need?
→What's slowing you down?
→What keeps you up at night when you're trying to scale?

04/23/2026

The 2026 State of the Fake is live. ⚡️

We analyzed millions of real authentication decisions across bags, footwear, and now apparel, our first year tracking it at scale. (Apparel was the Wild West. We’re here now.)

Here’s the story:

🎯 The same brands get hit.
👟 The same silhouettes come back again and again.
🪟 The same risk windows open around key drops, then close just as fast.

Counterfeiters are getting better. We know. But it’s time to focus on this: they’re getting faster. A lot faster.

Supply chains are reacting to demand in near real time. Trends move from social to production to market before most systems can respond.

When the market moves faster than verification, risk compounds in the gap. Even perfect accuracy fails if it arrives too late.

This report reflects what’s playing out in the data and what it means for your business, the broader market, and the next five years.

Because you don’t know what you don’t know.

If you operate in resale, brand protection, or any market dealing with fraud and verification at scale, you can’t afford to miss this.

Read on at the link.

Swiss engineered.  backed. And priced like it. built a sneaker that performs on the track and sells out on the shelf.↪️ ...
04/22/2026

Swiss engineered. backed. And priced like it.

built a sneaker that performs on the track and sells out on the shelf.

↪️ High price points mean high resale margins. High resale margins mean high risk.

Footwear is one of the most profitable categories in resale. It’s also one of the most faked.

📲 ON is now live on the Entrupy app. Authenticate with 99.86% accuracy.

Entrupy’s luxury apparel authentication is now live: Burberry, Chanel, Louis Vuitton, Gucci, Prada, Miu Miu…and more to ...
04/17/2026

Entrupy’s luxury apparel authentication is now live: Burberry, Chanel, Louis Vuitton, Gucci, Prada, Miu Miu…and more to come. 👀

This ends a decades-long free-for-all counterfeiters have relied on.

While authentication matured around bags and sneakers, luxury apparel remained the hardest to verify at scale. Counterfeiters moved in and took advantage of that blind spot.

We’re closing that opportunity gap.

Our goal at Entrupy has always been to change how the counterfeit industry works.

And we know that’s a big one.

But each move we make is getting more effective at backing counterfeiters into a corner.

Luxury apparel fakes just lost ground. You just gained it.

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750 Lexington Avenue
New York, NY
10017

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