10/06/2026
Collision avoidance is moving from aftermarket add-on to factory-integrated feature. That was our biggest takeaway from the Industrial Truck Association's 2026 Annual Meeting in Phoenix.
"OEMs aren't asking whether to integrate collision avoidance anymore; they're asking how fast they can do it," said Karly Broerman, MA, OEM Sales Manager at Matrix.
We also heard that safety and productivity are converging, and that OEMs want proven partners with simple dealer support.
Read our full recap: https://matrixteam.com/blogs/future-of-forklift-safety-ita-2026/
Matrix Design Group recaps ITA 2026 and explores why OEM-integrated collision avoidance is becoming a standard in forklift safety.