EcoPack - The Folding Carton Company

11/05/2019

09/07/2018

Where impressions in advertising were the foundation for building a brand presence, today’s tech-savvy consumers are 70 to 80% less loyal to brands than in past generations. Millions of brands are vying for attention, but there is so much more to it than a QR code.

The balance of power has shifted from retailer push to informed, well-connected consumers who can within seconds know if a product is inferior to another. If service is bad. If a brand lives up to its own hype. If other customers are unsatisfied with their experience with the

08/22/2018

Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs.

08/22/2018

HEX Performance detergent sought to parallel the innovation of the formula with similarly stand-out packaging. They opted to put the anti-stink laundry cleaner in flexible, upright pouches with a tap for dispensing, in a category where rigid plastic bottles are the favored format. HEX bedecked its flex packs with bold graphics and colors not typically spotted in the household chemicals aisle.

08/22/2018

The changes unify both variants with the iconic Coca-Cola red and form part of the company’s commercial strategy to encourage more people to try Coca-Cola zero sugar.

Coca-Cola Great Britain has revealed a new design for the Coca-Cola range featuring new look packaging for Coca-Cola original taste and Coca-Cola zero sugar.

08/22/2018

The new flexible tube features an intricate decoration pattern. The decoration was consistent and clear, and it will design the packaging as per the requirements of the customer’s products.

RPC M&H Plastics, a unit of RPC Group, has worked with France-based men’s skincare brand Archiman to produce new flexible tubes for the brand.

08/14/2018

During the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council.

Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council. This year’s winners will be announced at PPC’s upcoming fall meeting (Oct. 24-26; Atlanta). But here’s a ...