Southern Concepts Design & Build

09/01/2026

Proud to see our parent company, Hoeken Design Build, break ground on The Whitaker, the first home at Forrest Creek Estates. 🏗️

Exciting progress for this beautiful Hillsborough community.

08/19/2026

08/03/2026

A custom home should make an impression from the curb and continue delivering in every room.

Our Hoeken Design Build team brought this Raleigh home to life with a bold brick exterior, a statement entry, and a spacious kitchen designed for everyday living and entertaining.

We are proud to see another thoughtfully built Southern Concepts home come together.

07/16/2026

🏡 Some homes never go out of style.

This custom home in Five Points was built with lasting quality in mind, from the slate roof to the finish details throughout. Every choice was made to hold up over time, not just look good on move-in day.

Built by Southern Concepts Design Build with Greg Paul, a division of Hoeken Design Build.

07/08/2026

Historic bones. Thoughtfully renewed. 🏡

A classic black and white marble entry, custom built-ins, and a staircase that honors the character of this Cameron Park historic home.

Renovation done right.

Start your renovation: southernconceptsdb.com/contact-us

07/06/2026

Custom means keeping what matters. 🤍

This limestone basin was salvaged from the original house on the property. Same sink, new life.

By Southern Concepts with Greg Paul, a division of Hoeken Design Build.

Build yours: southernconceptsdb.com/contact-us

cc: WALTER Magazine

07/01/2026

Built for the way life actually happens. 🤍

Reclaimed barn beams, white oak floors, and a kitchen designed for long meals and good company. Every detail chosen with intention, nothing too precious to live in.

This is custom done right.

Southern Concepts Design Build with Greg Paul, a division of Hoeken Design Build.

Build yours: southernconceptsdb.com/contact-us

cc: WALTER Magazine

06/24/2026

🏡 Four thousand square feet of full custom in Five Points.

From the slate roof and copper gutters to the wraparound porch and timeless exterior details, every inch of this home was designed with intention.

Built by Southern Concepts Design Build with Greg Paul, a division of Hoeken Design Build.

This is what custom looks like.

cc: Next Door Photos - Raleigh

06/19/2026

This is what it was all designed around. 🏊✨

Screened porches, terraced landscaping, a pool and spa built for long summer days.

Every detail tells a story.

Built by Greg Paul of Southern Concepts with Greg Paul, a division of Hoeken Design Build.

Build yours: southernconceptsdb.com/contact-us

cc: Magazine

06/18/2026

This is what custom looks like. 🤍

Merola Cassis Blue cement tile. A hand-tiled arch over the soaking tub for romance and contrast. Details decided with intention at every turn.

No template. Just a home built around you.

Built by Greg Paul of Southern Concepts with Greg Paul, a division of Hoeken Design Build.

Build yours: southernconceptsdb.com/contact-us

cc: WALTER Magazine