FireFly Robotics

09/08/2026

It's Thank a Super Day! 🌱 Take a moment today to thank your golf course superintendent — the person behind the scenes keeping your course in great shape.

Today's supers do so much more than turf care. They lead teams, manage budgets, act as environmental stewards, and use new technology like autonomous equipment and data-driven tools to keep courses healthy and sustainable. It's a demanding, skilled profession — and one that deserves recognition.

Next time you're on the course, thank your super.

09/07/2026

Happy Labor Day! We’re celebrating the growers, mechanics, superintendents, and crews across the turf industry whose early mornings and steady hands make the world a greener place. We’re committed to giving you back time for what matters most.

09/05/2026

The machine is only half of it.
Every AMP autonomous fairway mower comes with a help desk, national on-site technicians, and a customer success team whose whole job is helping you win..
Buy direct from FireFly Robotics and you’re talking to the people who built it.

09/05/2026

We’re honored to be trusted by hundreds of turf farms across six continents, but we’re especially proud to support King Ranch Turfgrass, one of our longest-standing partners. For over a decade, King Ranch has trusted FireFly with a large fleet of our manned robotic harvesters — helping them harvest sod efficiently, season after season.

Thank you, King Ranch, for your continued trust and teamwork! 🌱

Come rain or shine (or Texas heat), we are dedicated to providing you with quality sod all year long! 🌱

09/04/2026

Firekeeper Golf Course introduces their FireFly fairway robot to their members. ❤️

09/03/2026

We're looking forward to meeting with turf producers in Alberta, Canada to show the capabilities of the AMP-L100 autonomous reel mower, as well as the R300C manned robotic turf harvester at Turf at Work: Sod Grower's Field Day at Eagle Lake Turf Farm.

This is a free afternoon to "kick the tires" of the latest turf production and maintenance equipment, as well as to network and hear from Dr. Casey Reynolds, Executive Director of Turfgrass Producers International. Attendees need only pay for their dinner. Register here: https://www.eaglelaketurf.com/landing/2026-turf-at-work---sod-growers-field-day

09/03/2026

We now offer upgrade paths for just about every FireFly harvester in the field! That means you can update your older model machines to the latest, most powerful control systems and software, including the ProSlab IQ and R-Pro IQ software and Mercury session data reporting. This means smarter and more intuitive controls, better data for more efficient operations, and connectivity for faster support.

For more information and pricing, visit our website at https://fireflyautomatix.com/mercury-data-services/ or call our Service Department at (801) 335-6995 to schedule your upgrade today!

09/02/2026

Congratulations to the team at Rochester Place Golf Club on their deployment of the first FireFly autonomous fairway mower in Eastern Canada. Rochester Place is a local destination at scenic Lake St. Clair with a fun and challenging parkland golf course. And they need a name for their new AMP mower!

09/02/2026

Beautiful look at the turf production at FireFly customer Youngs Turf Farm in Michigan. We like the way they roll!

09/01/2026

FireFly customer Haggin Oaks Golf Complex Golf Complex in Sacramento, California shares their experience with our Autonomous Mowing Platform. Haggin Oaks offers two distinct layouts (Arcade Creek, the developmental course, and the showcase Alister MacKenzie Golf Course) to appeal to every skill level.