06/18/2026
If you sell to EU customers, a new rule kicks in tomorrow (June 19) that most merchants haven't heard of.
You now need a "withdrawal button," a two-click way for shoppers to cancel a purchase. Skip it and the 14-day cancellation window balloons to 12 months on every order, plus fines up to 4% of turnover.
And if you ship to the EU from the US? You're still in scope.
We broke down what's required, who's exempt, and how to stay compliant without blowing up your returns flow:
New EU rules require a withdrawal button on every online store selling to Europe by June 19, 2026. If you are curious about compliance, start here.