Corso Commerce

07/30/2026

A $60 refund feels like a small hit. The customer you just lost over it isn't.

Most brands treat refunds and exchanges the same way in their reporting. They're not the same event. A refund is $60 out the door and a customer who may never order again. An exchange is that same $60 staying in your business, plus a customer who's still shopping with you next quarter.

Run the math on your own numbers and it gets uncomfortable fast. If that $60 customer was worth $300 over the next year, every refund you could've turned into an exchange is a bigger loss than your P&L is showing you.

The fix isn't asking customers to choose exchange out of loyalty. It's making exchange the easier, faster path so it's the obvious choice.

Swipe through to see the math...

07/27/2026

Your warranty claims might be the only time you ever hear from that customer. 👀

If you sell through retail, wholesale, or reps and not just your own site, the warranty claim is sometimes the first (and only) direct contact you get with that customer.

Handled right, it's not just a cost. It's the moment you finally get their info, their attention, and a shot at keeping them.

Jason from Tupperware breaks down how this actually plays out at scale. Full conversation linked in comments. 🔗

07/22/2026

Everyone's chatbot sounds the same right now. 🤖
Same scripted openers. Same "I understand your frustration" energy. Same endless loop where the customer just wants to talk to an actual person and can't.

We built the opposite on purpose.

No bots pretending to care. No canned responses. Just real people reading what your customer actually wrote and responding like a human, because it is one.

June in review: Sherrie made someone's whole day. Emma got asked for a raise (we're working on it 😂). One customer said it was "the easiest and friendliest transaction ever."

Here's the part that matters for you: when Corso handles this side of your customer experience, it's your brand getting the credit. Every 5-star review up there is a customer who now trusts your brand more, not less, after something went wrong.

That's the whole point. Post-purchase problems are a brand moment. We just make sure it's a good one.

Some of our favorite reviews from last month 👇

07/15/2026

New EU rule most Shopify brands haven't caught yet:

If you ship to EU customers, every order now needs a two-click way to cancel a purchase, right on your store. Not buried in a policy page. Not "email us." A visible button.

Skip it and here's what happens: that 14-day cancellation window doesn't just stay open, it stretches to 12 months. Every order. Indefinitely, until you fix it.

And yes, "we ship from the US" doesn't get you out of this. If your customer is in the EU, you're in scope.

Fines run up to 4% of annual turnover for brands that don't comply.

Corso handles this for you: a clear withdrawal path on the order page, the 14-day window enforced automatically, and it only triggers for the EU countries where it actually applies.

If you sell into the EU, this is worth 5 minutes of your time this week. We broke down the full rule and how it works in a video. Link in the comments.

07/14/2026

Every refund you approve is revenue walking out the door.

A customer wanted a different size. You sent the money back. Maybe they rebuy. Maybe they don't.
Most return flows refund first and ask questions never. That's the leak.

The shift: make the exchange the easy path, not the afterthought.
When a swap or store credit is one tap simpler than a refund, customers take it. The sale stays. So does the customer.

Refunds give the money back. Exchanges keep the customer.

What does your refund-to-exchange ratio look like right now?

07/13/2026

Your customer ordered the wrong size. Again.

It used to be: they message you, you dig up the order, you scramble to fix it before it ships.
Now: they fix it themselves in about 10 seconds.

5 things your customers can edit after they hit buy:
✔️ Shipping address
✔️ Size or variant
✔️ Quantity
✔️ Add an item
✔️ Swap a product
Fewer "you sent the wrong thing" messages. Happier customers. Orders out right the first time.

Watch Logan show you how.

07/10/2026

Welcome to Corso, Mazda Shop. 🚗

Drivers are particular about their cars. The parts and gear they buy deserve an experience that's just as dialed in.

So now Mazda Shop customers are covered on both:
→ shipping protection when an order goes missing or arrives damaged
→ returns and exchanges that actually feel easy

All handled fast, in Mazda Shop's voice, by real people who treat those customers like their own.

07/06/2026

Your CX team spends all day fixing orders that customers could fix themselves.
Wrong size. Wrong address. "Can I add one more thing before it ships?"

Every one of those is a ticket. A reply, a back-and-forth, and sometimes a reship you pay for.

Here's the thing: most of them were never really support problems.
That's why we built Order Editing.

Your customer updates their own order before it ships:
✔️ Right size
✔️ Right address
✔️ Extra item added

No ticket. No queue. No "sorry, it already left the warehouse." 🙃
Fewer fires for your team. More control for your customer. Orders that go out right the first time.

See how it works: https://na2.hubs.ly/H06bMHH0

06/18/2026

If you sell to EU customers, a new rule kicks in tomorrow (June 19) that most merchants haven't heard of.

You now need a "withdrawal button," a two-click way for shoppers to cancel a purchase. Skip it and the 14-day cancellation window balloons to 12 months on every order, plus fines up to 4% of turnover.

And if you ship to the EU from the US? You're still in scope.

We broke down what's required, who's exempt, and how to stay compliant without blowing up your returns flow:

New EU rules require a withdrawal button on every online store selling to Europe by June 19, 2026. If you are curious about compliance, start here.

06/18/2026

Missed our webinar with Tupperware yesterday? No sweat, we hit record.

Jason Carrigan walked through how Tupperware went from two broken custom tools to a single platform processing thousands of warranty claims a month, with a small CX team and a fraction of their old resources.

The honest stuff he didn't skip:
→ Why warranty management, not returns, was the deciding factor
→ Why the hard part was the business process, not the tech
→ What went live: AI receipt scanning, registration incentives, fraud scoring, Klaviyo flows, Gorgias

Launch day result: zero complaints, zero issues, fewer support tickets, higher warranty satisfaction.

If you run registrations or warranties at any scale, it's worth the watch.

How does a brand with a lifetime warranty handle thousands of claim...