Fat Cake, Inc.

09/12/2020

Agreed. 😍

"Video needs to be integrated into each and every aspect of your marketing efforts." - James Wedmore

Video helps us connect with our customers, create our brand voice, and stand out.

(But it isn't the only way). Whether you use video, podcasting, blogging, email, events, or a combination of all of them. It's important to pick one and use it as your platform to reach your audience and connect with them.

04/24/2020

Did your website get hit by Google's E.A.T. algorithm core change in 2018? Here's a nice article on how to create content that Google will want to EAT (sorry couldn't help myself). 😉 https://moz.com/blog/google-e-a-t

01/14/2020

It’s funny because it’s true! Each social channel has a personality of its own that attracts a different audience.

02/05/2019

“Those who tell the stories rule the world.”

Storytelling has been a buzzword off and on since advertising became a thing. But it's more than a buzzword: it's a hard business skill.

09/24/2018

Google has changed a lot in 20 years. What started as an index of “just” a few million pages is now reaching into the hundreds of billions; what was once a relatively simple (if very clever!) search engine is now an impossibly complex brew of machine learning, computer vision, and data …

08/25/2018

Breaking: significant update to the search algorithm.

There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the

08/14/2018

The lesson here is never put all your digital marketing eggs into the one basket, not even Facebook, or Google Search or AdWords. Hedge your bets with a flexible, multichannel approach.

Facebook says the traffic is gone and it’s not coming back.

06/27/2018

Big news.

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

04/16/2018

As hard as we try at Fat Cake, we try to avoid feeling absolute *glee* when a social media account goes rogue, but sometimes it's just pure marketing brilliance! This is so good I'm wondering if it's actually a viral marketing campaign in disguise, and if so, it's totally next level genius.

“Just been called into the office to be told that British Milk Council are shutting down all social channels. I'm out of a job. Something about misuse of data higher up. F**k that. I've changed the password and they're not having the account back.”

03/27/2018

What do you think about hiring a virtual CMO? That's a Chief Marketing Officer who would act as your startup's CMO on a flexible basis. For example, 3-6 months to get your marketing engine up and running, and then help you hire people to run it.

The idea of being a virtual CMO is gaining in popularity and 2018 could see a significant shift in

02/24/2018

The power of one tweet.. Incredible.

Shares in Snapchat's owner sink after the reality TV star tweets her criticism of the messaging app.