"General Lighting" was 19% of world wide electricity and 21% of US electricity demand in 2005. “General Lighting” today consists of Outdoor, Commercial, Industrial and Residential lighting markets. Outdoor lighting represents 13 % of the overall “General Lighting” market and offers some of the best opportunities for LED conversion due to political and economic factors influencing energy efficiency
policies and legislation moving customers and municipalities towards faster conversion. This application includes lighting for streets, highways, tunnel lights, and other public and non-public outdoor areas such as parking lots, low bays and area lighting in stadiums. Outdoor lighting has to fulfill three criteria: safety, security, and aesthetics. Safety requires adequate lighting for visibility, security is required as a deterrent to crime, and aesthetics are important to create an inviting, intimate atmosphere. The cost of maintenance associated with outdoor applications is relatively high. Outdoor spaces require higher illumination and High Intensity Discharge (HID) is the current installed technology of choice for outdoor lighting. HID technology bulb types include: Incandescent, Metal Halide, Induction, Low Pressure Sodium, High Pressure Sodium, and Mercury V***r. 84% of outdoor street and area lights use High Pressure Sodium bulbs, according to Strategies Unlimited 2011. AlterLume’s target market is worldwide Outdoor Street and Area Lighting. Target end customers include small to midsized municipalities, commercial property and business owners, lighting maintenance companies, lighting contractors, ESCOs, and HOAs who are looking to reduce energy costs by adopting LEDs in their legacy lighting infrastructure. AlterLume’s introductory product, TruFit™, is expressly targeted towards existing light fixtures currently in use around the world. These include outdoor light fixtures such as Cobra Head street lights, Shoe Box or Bell-Top style parking lot lights, Gull-wing style parking and area lights, wall-pack security lights and others. The existing lighting market is characterized by the following list of needs:
Proper Light Distribution
Reduced Glare
Light Pollution Reduction
Energy Efficiency
Longer Lifetimes
Lower Maintenance Costs
Ease of Installation
CapEx Budget Constraints