RC Solar and Roofing

RC Solar and Roofing 💑Dynamic duo-building dreams
🏠homeowners: Solar,Roofing,Remodeling
💵Home Service/Real Estate partners: BIG Passive Earnings
Solar pros seeking change ⬇️

At RC Solar & Roofing, owned and operated by the husband-and-wife team Justin and Tracey Lonson, the heart of their mission lies in community empowerment and sustainability. They believe in creating a brighter future for the generations to come, ensuring that every homeowner has access to innovative solar and roofing solutions. Their commitment goes beyond business; it's about fostering a sustaina

ble community where everyone can thrive. With 13 years of proven experience, RC Solar & Roofing specializes in delivering top-quality solar and roofing services. The Lonsons have built a reputation for reliability, efficiency, and innovation. They offer a diverse range of products, state-of-the-art technology, and flexible financing options, all tailored to meet the unique needs of their clients. Justin, with over 20 years in the home improvement industry, and Tracey, a former realtor with over a decade of experience, work closely with a team of highly skilled professionals dedicated to exceptional customer service. As solar brokers, they ensure clients receive the best results, guiding them through every step of the process. Their collaborative approach creates a supportive environment where clients feel valued and informed, discovering solar and roofing options they may not have known existed. By choosing RC Solar & Roofing, clients are not just investing in their homes; they are joining a movement towards a sustainable future. Justin and Tracey’s passion for solar energy translates into a commitment to make it accessible for everyone. Their goal is to empower clients with the knowledge and confidence to make informed decisions, ensuring that their energy needs are met with care and expertise. With RC Solar & Roofing, you can trust that your journey towards a sustainable lifestyle is in good hands, positively impacting both your home and your community.

06/08/2026

At your service since 2011. Have questions before summer hits? 🌞 We’re NEVER pushy and easy to contact, it’s all in the bio.

🔑 📚

We didn’t plan to learn most of this. It found us.Some of the hardest stretches of the last few years didn’t come with a...
05/26/2026

We didn’t plan to learn most of this. It found us.

Some of the hardest stretches of the last few years didn’t come with a warning. They just showed up... in the business, in the family, in the quiet moments where you find out what you’re actually made of. And here’s the part nobody tells you:

You don’t get to choose those moments.
You only get to choose who you become inside them.

For a long time we thought strength meant not flinching. Keeping it together. Looking like we had the answers even when we were figuring it out in real time. What we know now is that the real growth happened in the seasons we’d never want to repeat.

That’s where you meet yourself.

You learn what you’ll compromise on and what you won’t.
You learn whose hand is already reaching for yours before you even ask.
You learn that “family first” isn’t something you say...it’s something your calendar either proves or it doesn’t.

We’re not going to pretend those chapters were fun. They weren’t. But we’d be lying if we said we weren’t proud of who we are on the other side of them.

Quietly, genuinely proud. Not of avoiding the hard things, but of letting them shape us instead of break us.

All these years in, all the seasons that we’ve seen together and we keep landing on the same truth... the people are the point.

The roofs, the panels, the projects, the wins, that’s just how we found each other along the way.

If one of these landed, save it for the season you’ll need it.

And if you’re trying to build something real with the right people around you, stick with us.

05/22/2026

It’s not just enjoy the long weekend. It’s Thank You for your service, and our freedom.

🇺🇸 Day

https://conta.cc/42MDpgc
05/20/2026

https://conta.cc/42MDpgc

Email from RC Solar and Roofing Local insight, practical guidance, and real conversations. A New Season for Homeowners As we move further into 2026, one thing has become very clear: homeownership de

If you stepped back from solar over the last few years… this is your moment.We’re going live right now at 12 PM.And hone...
04/27/2026

If you stepped back from solar over the last few years… this is your moment.

We’re going live right now at 12 PM.

And honestly — look at what you were watching from the sidelines.

From where I sit as a solar company owner… I wasn’t watching it on social — I was living it in real time.

SunPower. Sunnova. Mosaic. ADT Solar. Freedom Forever.
Over 100 companies collapsed.

If you saw that coming and chose to wait it out, that wasn’t a lack of commitment.
That was clarity.

You read the room correctly.

Now it’s time to read it again.

—

You know that moment after a storm when everything goes quiet?

That’s where we are right now.

Four years ago, I made the decision to partner with Powur — not as a knee-jerk move, but as a strategic alignment with a model that made sense.

Lean. Decentralized. No bloated overhead.

And over the last few years… that decision got tested.

Installers disappeared.
Finance partners folded.
Companies I knew — gone.

And through all of it… we kept installing.
We kept getting paid.
We kept moving forward.

No chaos. No missed commissions.

That’s not luck. That’s structure.

—

This wasn’t just a tough market — it was a reset.

The overleveraged companies broke.
The lean ones stabilized.

Now there’s less noise, less competition… and the same demand.

That’s the opportunity.

—

And we’re breaking it all down right now.

Powur 5.0.

Real-time earnings.
Live rank tracking.
AI handling design, fulfillment, contract flow.

The friction is getting removed — and when that happens, production goes up. Period.

And for the first time, every level earns equity.

Not just selling solar… actually building something.

—

If you’ve been watching and waiting for this industry to make sense again…

Don’t overthink it.

Jump in.

Drop “IN” or DM me — I’ll send you the link while we’re live.

—

You stepped back once — and you were right.

Now trust that instinct again.

This isn’t hype.

It’s what’s left after everything else got stripped away.

We’re live now.
I’ll get you the link. 👇

04/21/2026

Everyone celebrates the closing day. Almost no one prepares for what comes after it.

That quiet window right after you get the keys… before the boxes pile up, before life speeds back up again… that’s actually one of the most important moments of homeownership.

Not because of what you add.

Because of what you catch.

We’ve walked into a lot of homes after move-in day when something feels off, something leaks, something stops working… and almost every time, it was something small that was there from the beginning.

It’s rarely the big, dramatic issue.

It’s the slow drip.
The missed detail.
The “we’ll get to it later.”

And later turns into expensive.

That’s why we always tell our clients this:

The best homeowners aren’t the ones with the nicest finishes.

They’re the ones who understand their home early.

Where things are.
How things work.
What’s worth paying attention to.

That’s what protects your investment long-term.

Not perfection. Just awareness.

➡️➡️➡️ If you just bought a home (or know someone who did), this is the kind of stuff that makes a difference a year from now.

➡️➡️➡️ Ask us about our inspection process to make sure you’re not in the boat!

Grateful for an incredible weekend with truly exceptional leadership. Aligning my business with this team has been one o...
04/19/2026

Grateful for an incredible weekend with truly exceptional leadership. Aligning my business with this team has been one of the best decisions I’ve ever made — and I feel blessed and strengthened every single day because of it.
This platform literally saved my solar business, and version 5.0 has now landed with even more Powur.
If you’re a solar company owner or leader who’s tired of carrying inventory, chasing payments, dealing with credit lines, struggling with equipment availability, or paying for expensive proposal and project management tools… we have real solutions that can change that. From flexible payment options that help homeowners save up to 40% on their systems to streamlined operations that actually work for you — we’re built to solve the biggest headaches in the industry.
The shift in solar is here, and we’re stepping into the strongest, healthiest version this industry has ever seen.
I’m deeply grateful to serve my community at the highest level. To my customers, partners, manufacturers, banks, installers, suppliers, and incredible teammates — thank you.
If you’re a solar company ready for a better way, let’s talk. We’d love to show you what’s possible.

🚀 I’ve been in this industry since 2009 and I’ve never been more excited it!If you’re in solar — or thinking about getti...
04/15/2026

🚀 I’ve been in this industry since 2009 and I’ve never been more excited it!
If you’re in solar — or thinking about getting into it — this might be the most important event you’ll attend all year.
California’s solar industry is exploding with opportunity, but it’s also facing real challenges: consolidation, installer instability, financing hurdles, and a lot of uncertainty. 😑
In times like these, who you align with matters more than ever.

On April 18th, we’re unveiling Powur 5.0 — a game-changing evolution in how solar, storage, and roofing businesses scale successfully nationwide.
This is a free nationwide broadcast training designed for serious operators, leaders, and anyone evaluating their next move in solar.
Here’s what you’ll discover:
    •    New compensation structure
    •    Expanded product + market strategy (now in 11 states)
    •    Leadership + sales training at scale
    •    Sponsored by top partners: Tesla, Enphase, Propel, CED Greentech

📅 Date: Saturday, April 18th 🕘 Time: 9:00 AM – 3:00 PM PST 💰 Cost: Completely FREE
Whether you’re already building in solar, leading a team, or seriously considering your next move in this industry — I highly recommend being on this call.
If you want to position yourself (or your team) for success in California’s booming solar market, don’t miss it.
👉 Register now — Link in bio or comment “POWUR” below and I’ll DM you the link.
Who’s coming with me? Drop a 🔥 if you’re in!

It seemed like we were overdue for one of these so here we go! We realized something the other day…There are a LOT of ne...
04/06/2026

It seemed like we were overdue for one of these so here we go!

We realized something the other day…

There are a LOT of new faces here.
(Almost 1,000 of you actually… which is wild to us.)

So if you’re new or if it’s been a while, we wanted to reintroduce ourselves.

We’re Justin & Tracey.

Family-owned.
Husband & wife.
One daughter, one dog… and a business that’s grown right alongside our life.

We started in 2011 with solar & roofing.
And somehow, through every market shift, every change in the industry… we’re still here.

Not because it’s been easy...
but because we’ve been willing to evolve.
And put our client experience at the forefront of everything that we do.

Over time, what we realized is this:

People don’t just need “solar.”
They need someone they trust to help them navigate their home.

So naturally, we grew into that.

Today, we help with:

➡️ Solar
➡️ Roofing
➡️ Remodeling (kitchens & bathrooms)
➡️ Real estate support
➡️ Roof inspections
➡️ And more!

But more than anything…

We’ve become the call people make when they’re not sure what to do next.

The “Can I run this by you?” call.
The “Does this actually make sense?” text.
The “Something feels off here…” conversation.

We’ve built our business on that trust.

We also work closely with other home service providers and agents helping each partner plug into better systems, better opportunities, and a more sustainable way to grow.

Because we’ve been there too.

And if we’re being honest…

It feels like we’ve come a long way.
But it also feels like we’re just getting started.

There are still so many ways we can help people,
and we’re continuing to lean into that every day.

So whether you’re a homeowner, an agent, or someone in the home service space...

We’re really glad you’re here.

➡️➡️➡️ If you’ve been following for a while, we’d love to know, how did you find us?

Thank you for being here.

The utility mafia strikes again 💴 ⚡️ Just got a 2026 pricing notice from SDG&E— average electric bills up about $20/mont...
02/03/2026

The utility mafia strikes again 💴 ⚡️

Just got a 2026 pricing notice from SDG&E— average electric bills up about $20/month.

And this comes right after we were just promised rates would be going down in a certain recent speech… funny how that works 😑

We’ve been helping homeowners navigate Solar since 2011, and one thing has always been true:

Energy rates don’t reverse — they rise.

That’s why we focus on educating, guiding, and actually being here long after the install — not disappearing when the job’s done.

If you want real ways to lower your bill, DM us or grab a quick 15-minute discovery call at the link in bio.

Address

251 N. City Drive
San Marcos, CA
92078

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