04/13/2026
An executive did a market walk across California.
Found pricing wrong at every single store.
That was 5 stores. He called us.
We audited 865 locations across BevMo, Total Wine, Raley’s, Nob Hill, and Bel Air.
97.6% of records had the wrong price on shelf.
Only 21 of 865 were exactly right.
Same portfolio. Two products. Opposite problems.
One SKU was underpriced at 98% of locations.
A different SKU was overpriced at 97% of locations.
None of it showed up in distributor reports or scan data.
A store walk surfaced it.
An audit proved it.
Swipe to see the full breakdown. 👉