12/02/2024
Today, we're proud to unveil the next chapter of Electric Era. Our evolution goes beyond a visual refresh. It's a bold statement about who we are and the future we're building. Here’s why:
As the EV revolution transforms our relationship with transportation, we're reclaiming the freedom of the open road. While others in our industry chase futuristic aesthetics, we're grounded in what matters most: reliable, affordable, powerful technology that enables exceptional experiences.
Our mission is to decarbonize and electrify transportation by powering all EV charging by bringing intelligence and innovation to every retail location we serve.
The new Electric Era brand strips away the unnecessary. No neon gimmicks. No empty promises. Instead, you'll find design that highlights our hardware's capability, imagery that cuts to the core of headlights cutting through darkness, and a visual identity that honors both the classic American road trip and its electric future.
Nor is our vision for the electric era just words and images; it's the philosophy, infrastructure, and customer service behind every charging station we build, every partnership we forge, and every driver we serve. We're techno-optimists building real solutions for the road ahead.
Visit https://electricera.tech/ to explore our new identity and join us as we accelerate the world into the Electric Era. The road trip isn't ending; it's evolving. Electric Era is leading the charge.
