10/22/2026
A business reputation is created before the customer has even received their service.
It occurs when a business describes its product, sets expectations, and informs someone about what they will receive in the future.
The difficulty lies in ensuring that those promises are realized.
For instance, a company that promises new customers that it will be easy to get started can also guarantee that it will be easy to keep up their business after they sign up. When the next steps are unclear or the experience is not as outlined, trust might be wounded.
It's important for service businesses, agencies and coaches because customers will assess a company based on what they actually experience, rather than what they heard in the sales pitch.
I have learned so much from working with GoHighLevel about the need for businesses to be mindful and aware of the expectations as they go about the sale.
The foundation of a good business relationship is a business's ability to keep the promise.
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