Hetzel Design

05/20/2023

Throughout Western history, gardens have often been viewed as an enclosed, ordered space, a rational arrangement of species, and a symbol of human power over nature. Alternatively, they have been a utopian dream, a sign of our longing for a lost paradise or an idyllic state of nature destroyed by modernity. Recently, however, a new "militant" garden philosophy has emerged – one that envisions gardens as a blueprint for a future in which humans and nature not only coexist but collaborate.

The future of the garden or the garden of the future? No, the garden is the future. Read more about this topic on the link below!

As a realm of experimentation, urban guerrilla, and revision of the relationship between humanity and nature, gardens have become a central theme in the world of design. They have captured the attention of numerous projects, countless publications, and an exhibition at the prestigious Vitra Museum.

05/18/2023

Today we’re celebrating International Museum Day by featuring our museum projects!

1. Futura City Exhibit Hall, China: https://architecture.hetzeldesign.com/project/futura-city-exhibit-hall/
2. Beijing Museum of Fine Art: https://architecture.hetzeldesign.com/project/beijing-museum-of-fine-art/
3. Intangible Cultural Center, Chengdu: https://architecture.hetzeldesign.com/project/chengdu-intangible-cultural-center/
4. Air and Space Museum, Hebei District: https://architecture.hetzeldesign.com/project/aerospace-museum-hebei-district/

05/17/2023

Hetzel Design is grounded in architecture as its main discipline and a starting point in strategic thinking about projects.

Architecture has transcended the boundaries of traditional built environments and can be applied to almost any act of creative thinking that has spatial connotations - branding, movies, storytelling - and the Hetzel team is constantly pushing these boundaries in our numerous projects.

Let's work together: http://architecture.hetzeldesign.com/

05/14/2023

Happy Mother's Day to all the amazing mums out there!

05/12/2023

Did you know that today is Fintastic Friday, a day that focuses on Elasmobranchii, a subclass of cartilaginous fish that includes sharks, rays, skates, and sawfish?

In light of that, we are highlighting one of the developed projects we worked on alongside Gary Goddard Entertainment. Any idea what was the inspiration for the overall design? 😁

05/10/2023

The Doha Quest, Qatar’s first indoor theme park, is intended to deliver an extraordinary high-end mixed-use development in the heart of Musheireb, State of Qatar. The program comprises 460,000m2 of built-up area on the 73,000m2 site in the Musheireb district of Doha. We worked on this project alongside Granaroli Design & Entertainment, who provided creative vision and project management.

The Owners’ philosophy envisions the project to be of exceptional standards, redefining benchmarks in quality of design and construction. The distinctive elliptical shape of the building comprises exclusive high-end residences in 7 blocks over 9 floors. The retail component, the Doha Oasis Boutique, comprises three levels of the podium with two floors having uninterrupted views of the Themed Experience Center.

The “Jewel in the Crown” is the development of the 27,500m2 Themed Experience Centre (TEC) in the heart of the development. Unique to the development are the two glass towers rising from the landscaped courtyard that houses two of the major rides - the roller coaster and the shot and drops ride tower. The interior environment of the park is imagined to be a stylized, sophisticated contemporary rendition of Qatari culture, allowing Hetzel Design to conceive an original architectural style.

Check more project renderings at: http://entertainment.hetzeldesign.com/portfolio/doha-oasis/

05/08/2023

A master plan is an overarching planning document and spatial layout which is used to structure land use and development.

It is an all-encompassing term meaning its scope can range from 10-year implementation at the regional scale to an illustrative plan of small-scale groups of buildings.

There is no formal process for master planning and every design team will have its approach. Here are some of our team's master plans for entertainment projects we worked on!

05/06/2023

The Greek Government initiated an international tender process for licensing one of the first European Integrated Resort Casinos (“IRC”) in Athens. We partnered with Miura Holdings to explore this opportunity. This project is envisaged to become an international destination and an example of integrated and sustainable living by transforming the former airport site into several components: residential, shopping, working, leisure, entertainment and cultural facilities.

The project intended to reshape the gaming industry in Europe by being the largest of its kind that is backed by significant infrastructure support to capture growing tourism demand. We envisioned a resort that will bring a wide range of uses and programs that attract local, national and international visitors at all times of the week, month and year.

With engaging retail and restaurants, world-class conference and MICE facilities, luxury hotels for both leisure and business visitors, and innovative entertainment and gaming offers, the Aether is bound to create multiple repeat visits and maximize the guest experience of all visitors. The Aether has scale, variety and quality that reinforce its position as the premier destination in Athens.

Find more project renderings at: http://architecture.hetzeldesign.com/project/athens/

05/04/2023

We understand the needs of the highly competitive sector like the hospitality and resort industry, which requires in-depth insight, to address the business of the shifting customer base within the week and the year, the average daily rate, and the importance of complementary uses such as conferences, entertainment, and retail.

How all these mesh with brand immersion and exceeding guest expectations is key to delivering a successful destination.

Check out our Resort project portfolio: http://architecture.hetzeldesign.com/resorts-2/

05/02/2023

Kicking off the first week of May with meetings, project presentations and creative briefings!

05/01/2023

Have you ever wondered about the benefits of investing in a water park?

Breda University graduate Tijn Roovers presented key findings from his research thesis on water park investments at European holiday resorts. This thesis is the result of a graduation assignment commissioned by Tourist Development and Attraction Consultants (TDAC).

Read more about his findings in the article below!

Breda University graduate Tijn Roovers presents key findings from his research thesis on water park investment at European holiday resorts