The Worth Company

The Worth Company We manufacture the finest traditional & custom fishing lure components and parts in the world.

Our focus for the last 80 years has been on manufacturing the finest crafted fishing lure component parts in the fishing tackle industry. Four generations of the Worth family have spent decades perfecting our manufacturing processes, producing our own exacting tooling standards, identifying the finest materials and developing the most durable finishes. Yes, we do it all ourselves because that’s th

e best way to ensure it’s done the right way. We haven’t been around for this long because we keep making the same old fishing lure component parts the same way over and over again. Certainly, there’s something to be said for consistency, but there’s also a lot to be said for innovation. Fishermen are always looking for something new, the lure that’s going to help them “catch the big one", and they’re looking to you to provide it. That’s why we consistently update and enhance our products and technology. if you're looking for the right fishing lure component parts for you project, contact us right away, and our customer service team will be happy to help you.

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, c...
09/08/2026

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, cost-effective substitute for gold, copper, and black nickel plating while offering a high-end appearance at a fraction of the cost.

Available in gold, copper, and black nickel finishes for select Colorado and Willow blade sizes.

09/04/2026
Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, c...
08/26/2026

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, cost-effective substitute for gold, copper, and black nickel plating while offering a high-end appearance at a fraction of the cost.

Available in gold, copper, and black nickel finishes. Contact us today to learn more.

Split rings are versatile components that, while small and relatively simple in design, play an important role in divers...
08/18/2026

Split rings are versatile components that, while small and relatively simple in design, play an important role in diverse industries such as aerospace, automotive, sport fishing, fasteners, and defense equipment. When evaluating a potential split ring manufacturer, buyers must therefore assess not only product availability, but also manufacturing consistency, capacity for customization, and overall cost-effectiveness.

Balancing Quality & Consistency
Many buyers seek large-volume split ring orders composed of thousands, or even millions, of individual components with uniform quality, performance, and durability. For these large-scale orders, choosing a manufacturer with robust quality control practices helps to ensure that every split ring is constructed consistently in terms of dimensions, tolerances, tensile strength, and final finish. Worth Company’s ISO 9001:2015 certification provides a quality-control system that prioritizes consistency along every step of the manufacturing process, allowing final products to be reliably reproduced at scale.

READ MORE AT: https://worthco.com/blog/what-to-look-for-in-a-split-ring-manufacturer

For more than 80 years, we have focused on making parts that meet strict size and strength standards, are free of defect...
08/10/2026

For more than 80 years, we have focused on making parts that meet strict size and strength standards, are free of defects, and look good.

We make all our products in-house, which lets us control quality at every step, from stamping and forming to painting and electroplating. We also handle all our own production tooling.

We are ISO 9001:2015 certified and can provide quality assurance reports and certifications. In 2025, our defect rate was 0.8% PPM, and we delivered 99.88% of orders in full.

If our fishing parts do not meet the required standards, we will replace them or offer a refund if you submit a claim within 60 days of purchase.

Need a fishing component made precisely for you? Visit https://worthco.com

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, c...
08/03/2026

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, cost-effective substitute for gold, copper, and black nickel plating while offering a high-end appearance at a fraction of the cost.

Available in gold, copper, and black nickel finishes. Contact us today to learn more.

Many of the most essential manufactured components go unseen by the average customer. Split rings, wire forms, fasteners...
07/29/2026

Many of the most essential manufactured components go unseen by the average customer. Split rings, wire forms, fasteners, and other metal stamped components, while seemingly small, are critical elements of a diverse range of products used by industries across the globe. The Worth Company prides itself on over eight decades of manufacturing precision metal components to meet customer needs across not only the fishing tackle sector, but also automotive, souvenir, and fastener industries.

Fishing Tackle
Worth Company is best known for its full range of fishing tackle components and services, including the largest selection of bulk lure components and bulk split rings in the world. From spinner blades, to swivels, to wire shafts, Worth Company builds quality assurance into every component to ensure that final products can withstand environmental conditions and the test of time. However, over the past 86 years the Worth Company has expanded its market to manufacture stock and custom components suited for diverse industries beyond fishing tackle exclusively.

READ MORE AT: https://worthco.com/blog/real-world-applications-of-worth-products

Our story began with Joseph Worth, a fly fisherman and skilled metalworker who turned his passion for angling into a bus...
07/20/2026

Our story began with Joseph Worth, a fly fisherman and skilled metalworker who turned his passion for angling into a business that has lasted four generations. Our success comes from the hardworking people who join The Worth Company. We think of ourselves as a family, proud of our work ethic and shared goals. Our mission is clear: We produce pride.

At The Worth Company, we believe in protecting the natural ecosystems that inspire our love for angling. We use eco-friendly materials and take part in conservation and river clean-up projects. Our aim is to lower our environmental impact for future generations. Our commitment to quality has earned us a strong reputation.

Need a fishing component made precisely for you? Visit https://worthco.com

We make our new black zinc split ring with the same care and quality that have made Worth Split Rings a trusted choice i...
07/13/2026

We make our new black zinc split ring with the same care and quality that have made Worth Split Rings a trusted choice in the industry. It has the same strong corrosion resistance as our standard zinc-plated rings but comes with a sleek black finish. This split ring is a great choice if you want a low-shine or low-visibility look.

Our family-owned business in Stevens Point, Wisconsin, has been making high-quality, precise split rings for more than eighty years. Along with our new black zinc split ring, we also offer split rings in brass, stainless steel, and spring-tempered steel, all made with careful quality checks.

Need a fishing component made precisely for you? Visit https://worthco.com

Premium Metallic Paints. Precisely.Worth Premium Metallic Paints are designed specifically for spinner blade application...
07/06/2026

Premium Metallic Paints. Precisely.

Worth Premium Metallic Paints are designed specifically for spinner blade applications. They provide an ultra-durable, cost-effective substitute for gold, copper, and black nickel plating while offering a high-end appearance at a fraction of the cost.

Available in gold, copper, and black nickel finishes for select Colorado and Willow blade sizes.

Address

214 Sherman Avenue
Stevens Point, WI
54481

Opening Hours

Monday 7am - 4:15pm
Tuesday 7am - 4:15pm
Wednesday 7am - 4:15pm
Thursday 7am - 4:15pm
Friday 7am - 12pm

Telephone

(715) 344-6081

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