The Worth Company

The Worth Company We manufacture the finest traditional & custom fishing lure components and parts in the world.

Our focus for the last 80 years has been on manufacturing the finest crafted fishing lure component parts in the fishing tackle industry. Four generations of the Worth family have spent decades perfecting our manufacturing processes, producing our own exacting tooling standards, identifying the finest materials and developing the most durable finishes. Yes, we do it all ourselves because that’s th

e best way to ensure it’s done the right way. We haven’t been around for this long because we keep making the same old fishing lure component parts the same way over and over again. Certainly, there’s something to be said for consistency, but there’s also a lot to be said for innovation. Fishermen are always looking for something new, the lure that’s going to help them “catch the big one", and they’re looking to you to provide it. That’s why we consistently update and enhance our products and technology. if you're looking for the right fishing lure component parts for you project, contact us right away, and our customer service team will be happy to help you.

The Worth Company is a family-owned business in Stevens Point, Wisconsin, and we have been making high-tolerance split r...
06/01/2026

The Worth Company is a family-owned business in Stevens Point, Wisconsin, and we have been making high-tolerance split rings for more than eighty years. Our split rings are used in fishing, automotive, medical, aerospace, and souvenir products.

Our split rings are expertly formed from brass, stainless steel, and spring-tempered steel, each one meeting our unwavering commitment to quality.

Every custom and standard part is crafted in-house, built to exacting tolerances for strength, flawless performance, and a polished appearance.

Need split rings made precisely for you? Visit https://worthco.com

05/22/2026
Our story began with Joseph Worth, a fly fisherman and skilled metalworker who turned his passion for angling into a bus...
05/18/2026

Our story began with Joseph Worth, a fly fisherman and skilled metalworker who turned his passion for angling into a business that has lasted four generations. Our success comes from the hardworking people who join The Worth Company. We think of ourselves as a family, proud of our work ethic and shared goals. Our mission is clear: We produce pride.

At The Worth Company, we believe in protecting the natural ecosystems that inspire our love for angling. We use eco-friendly materials and take part in conservation and river clean-up projects. Our aim is to lower our environmental impact for future generations. Our commitment to quality has earned us a strong reputation.

Need a fishing component made precisely for you? Visit https://worthco.com

With decades of manufacturing experience in the world of fishing tackle and precision metal components, the Worth Compan...
05/12/2026

With decades of manufacturing experience in the world of fishing tackle and precision metal components, the Worth Company acutely understands that producing reliable components starts with prioritizing workplace safety. From ISO 9001:2015 quality assurance certification to robust internal processes for employee and product safety, this company reflects a deep commitment to safety-first manufacturing.

Cultivating a Safety Culture
Workplace safety relies on employees, equipment, and manufacturing processes working together in tandem under consistent oversight. This involves vigorous and comprehensive training programs to ensure every employee knows their roles and responsibilities regarding safety, as well as relevant safety standards that they must uphold.

READ MORE AT: https://worthco.com/blog/the-foundation-of-reliable-manufacturing

Our sales team knows the fishing tackle industry and will help you get the parts you need. Because we handle everything ...
05/05/2026

Our sales team knows the fishing tackle industry and will help you get the parts you need. Because we handle everything in-house at a central location, we deliver quickly and provide great service from start to finish. We focus on efficiency and reliability to meet your deadlines and go beyond your expectations. Our fishing components include:

Spinner Blade Styles
We manufacture all popular styles, sizes, and varieties, and have pioneered many traditional blade designs, including Colorado, Indiana, Willow Leaf, French, Swing, Fluted, and Olympic Blades.

Casting and Trolling Spoons
Worth casting and trolling spoons are available in many sizes, finishes, textures, and styles. We can also make custom spoons. Our steel and brass spoons are affordable and resist corrosion. We also offer branded, promotional casting spoon lures with a split ring and hook, packaged and ready to use.

Swivels
Leading manufacturers around the world trust our premium swivels for smooth spinning. We offer ball bearing swivels with or without rings, as well as standard barrel swivels.

Split Rings
The Worth Company's split rings are known as the industry standard. We offer split rings in brass, stainless steel, and spring-tempered steel, all made with strict quality control.
Beads
Our solid brass beads come in different finishes and are used for bearings, adding weight, or decorating lures. Hollow metal beads work well for decoration, as bearings, or as fly heads. Our fluorescent plastic beads are great for bearings that need a bright color.

Lure Bodies
We make our lure bodies from high-quality brass, and they are perfect for inline spinning lures. All our lure bodies come in different sizes and weights. We are also happy to help you design a custom lure body to fit your needs.

Wire Forms
We make many wire products, such as hook hangers, wire shafts, springs, and internal wire forms for plastic lures. These are available in stainless steel, steel, and brass. We can also use special metals if needed.

Clevises
The Worth Company is a top supplier of high-quality fishing clevises. We offer clevises in many styles, materials, and finishes to suit your needs. Our stock options include Clip N Spin, Double Clevis, Easy Spin, Folded, and Strip, and we can also make custom clevises.

Need a fishing component made precisely for you? Visit https://worthco.com

For more than 80 years, we have focused on making parts that meet strict size and strength standards, are free of defect...
04/20/2026

For more than 80 years, we have focused on making parts that meet strict size and strength standards, are free of defects, and look good.

We make all our products in-house, which lets us control quality at every step, from stamping and forming to painting and electroplating. We also handle all our own production tooling.

We are ISO certified and can provide quality assurance reports and certifications. In 2025, our defect rate was 0.8% PPM, and we delivered 99.88% of orders in full.

If our fishing parts do not meet the required standards, we will replace them or offer a refund if you submit a claim within 60 days of purchase.

Need a fishing component made precisely for you? Visit https://worthco.com

At The Worth Company, we focus on innovation in every part we make. We have led the way with split rings and spinner bla...
04/15/2026

At The Worth Company, we focus on innovation in every part we make. We have led the way with split rings and spinner blades, setting high standards in the fishing tackle industry. Our senior leadership team brings over 100 years of combined experience, and our modern manufacturing facilities help us deliver large orders efficiently and at a good value. Here are some examples of our custom fishing parts:

Engineering a Custom Spinner Blade
A customer asked for a standard spinner blade made from thicker material with an extra hole in a specific spot. We adjusted our tools and used the thicker material to make the custom blade. This helped our customer save money and offer a unique, high-quality product at a competitive price.

Designing a Precision Hook Hanger
A customer was unable to launch a figure 8 hook hanger with a hard-plastic crankbait through another manufacturer. They turned to us for a solution that met their needs and stayed watertight. We designed and made a precise hook hanger that fit their mold perfectly, kept the plastic body secure and watertight, and used their existing mold to avoid extra costs.

Need a fishing component made precisely for you? Visit https://worthco.com

Successful manufacturers rely on robust quality assurance processes to ensure final products meet rigorous standards for...
04/07/2026

Successful manufacturers rely on robust quality assurance processes to ensure final products meet rigorous standards for consistency, reliability, and performance. At The Worth Company, this commitment to top-notch fishing components, rings, fasteners and more begins with a comprehensive approach to quality assurance based on up-to-date international standards: ISO certification.

What is ISO?
ISO certification from the International Organization for Standardization provides a valuable framework for understanding and implementing quality assurance throughout the manufacturing process. More specifically, ISO certification requires manufacturers to operate an effective quality management system that incorporates customer service, operational consistency, and continuous improvement.

READ MORE AT: https://worthco.com/blog/building-quality-into-every-product

Fishing Components PartsJoseph Worth started The Worth Company in 1940, inspired by his love for fly fishing. Today, we ...
04/01/2026

Fishing Components Parts
Joseph Worth started The Worth Company in 1940, inspired by his love for fly fishing. Today, we continue his legacy as a leading maker of lure components around the world. Our team takes pride in carrying on the best of American manufacturing.

Fishing Component Line
• Spinner Blade Styles
• Casting and Trolling Spoons
• Swivels
• Split Rings
• Beads
• Lure Bodies
• Wire Forms
• Clevises

In-house Services
• Branding
• Custom Packaging
• Finishing (Deburring, Polishing, Ni & Zn plating)
• Metal Components Stamping
• Tooling Services
• Wire Forming
• Painting
• Metal Turning (Beads and Lure bodies)

We offer a wide range of standard and custom finishes and paint options, including premium metallic gold and black nickel. If you need a special finish like anodizing, we can connect you with our trusted outside vendors.


Need a fishing component made precisely for you? Visit https://worthco.com

We make our new black zinc split ring with the same care and quality that have made Worth Split Rings a trusted choice i...
03/25/2026

We make our new black zinc split ring with the same care and quality that have made Worth Split Rings a trusted choice in the industry. It has the same strong corrosion resistance as our standard zinc-plated rings but comes with a sleek black finish. This split ring is a great choice if you want a low-shine or low-visibility look.
Our family-owned business in Stevens Point, Wisconsin, has been making high-quality, precise split rings for more than eighty years. Along with our new black zinc split ring, we also offer split rings in brass, stainless steel, and spring-tempered steel, all made with careful quality checks.

Need a fishing component made precisely for you? Visit https://worthco.com

Address

214 Sherman Avenue
Stevens Point, WI
54481

Opening Hours

Monday 7am - 4:15pm
Tuesday 7am - 4:15pm
Wednesday 7am - 4:15pm
Thursday 7am - 4:15pm
Friday 7am - 12pm

Telephone

(715) 344-6081

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