09/08/2026
We are proud to announce a leadership change at Sims Crane & Equipment.
Srdjan Vukajlovic has been appointed Chief Commercial Officer and will join Sims on October 5, 2026
Srdjan will lead the company’s sales division, with responsibility for identifying market opportunities, advancing commercial strategy, and strengthening the company’s approach to customer and revenue growth.
Srdjan brings the commercial insight and leadership experience to take our sales organization forward with a clear focus on where the greatest opportunities exist. He understands how to connect market strategy with customer needs and position a sales team to pursue meaningful, sustainable growth. We are excited to welcome him to Sims.
Srdjan brings more than 17 years of experience in commercial strategy, executive leadership, operations, and financial management. He has a proven track record of helping organizations identify opportunities for growth, strengthen business performance, and translate commercial priorities into measurable results.
His experience also includes developing scalable business processes, navigating organizational change, and building relationships across internal and external stakeholder groups. That background will support his work leading the Sims sales team and developing a coordinated approach to market expansion and customer development.
As chief commercial officer, Srdjan will focus on strengthening the sales organization and positioning Sims to capitalize on opportunities across the markets we serve.
We are thrilled to have Srdjan join us and look forward to welcoming him in October!
